Good morning from Skift. It’s Friday, September 8. Here’s what you need to know about the business of travel today.
25.08.2023 - 14:07 / skift.com / Seth Borko / Skift Research
Skift Research’s latest report looks at how online travel booking habits changed during the pandemic and how these behaviors will continue to evolve. Since February 2020, Skift has been regularly surveying 1,000-plus Americans about their travel behaviors first on a monthly, and then a bi-monthly basis. The topline results of these surveys are published as our U.S. Travel Tracker. However, we ask more granular travel questions that have not been published previously.
This report teases out specific insights around which channels Americans use to book their hotels and flights. With this data we can see how direct bookings changed during the pandemic and whether it has reverted to pre-crisis trends. We can also look at specific booking site market share shifts and investigate whether the trip planning process shifted.
This report asks three core questions:
Purchase this report, or subscribe to Skift Research to read our latest analysis on the performance of the travel industry.
Good morning from Skift. It’s Friday, September 8. Here’s what you need to know about the business of travel today.
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