From harbor-front Hong Kong glam to old-school European luxury, a just-released list of the best hotels on the planet offers a handy guide to traveling the world in high style – or at least assembling a list of dream accommodations.
How Como Hotels Retooled Its Luxury Hotel Strategy
18.09.2023 - 05:11 / skift.com / Sean Oneill
If you haven’t heard much about Como Hotels and Resorts, I expect you will soon. The luxury brand is making distinctive moves worth noting.
While not a unique company, Como Group appears to be coming out of the pandemic with more momentum than many of its luxury hospitality peers.
The company has the resources to grow, despite having to compete against better-known brands like Four Seasons, Belmond, Montage, and Auberge.
To learn more, I spoke with Olivier Jolivet, CEO of Como Group. He’s thought a lot about how luxury hotel companies should approach their strategic planning.
Jolivet told me that some of the smartest strategies for luxury hotel companies today include telling a unique brand story.
Jolivet has been fine-tuning Como Group’s strategy in the past five years. Selling non-core assets is on the table.
Adding prime properties is also key.
Jolivet has focused on hiring and retention because staff is critical to delivering high-touch service.
Leaning more into wellness services is also top of mind.
Luxury hotel brands also have to be efficient in their marketing, Jolivet said.
Jolivet says Como Group’s long-term capital resources help inform its strategy.
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