Two people in wheelchairs were left on the airport tarmac as their flight took off without them, The Washington Post reported.
24.06.2024 - 22:11 / travelweekly.com
Sustainable travel, eco-tourism, responsible travel — these are more than snappy slogans or short-lived trends. And while it may not be driving sales, booking this type of trip has become an added incentive for travelers who care about how their travel impacts the destinations they visit.
According to Booking.com’s 2023 Sustainable Travel Report — which surveyed more than 33,000 people in 35 countries — 76% of travelers say they want to travel more sustainably. Forty-three percent would be willing to pay more for responsible travel options and 47% want tips on how to travel more sustainably on a budget. And a recent Research and Markets report revealed that the U.S. sustainable tourism market — valued at $66.22 billion in 2023 — is projected to be worth $116.46 billion by 2029. That means advisors who become trusted guides by offering sustainability insights, insider knowledge and encouragement to tread lightly on the earth can demonstrate their value and boost their bottom lines.
Airlines, hotels and cruise lines may have the biggest impact on sustainable travel, but advisors also have a leading role to play. Here’s how you can steer clients towards more responsible choices while also future-proofing your business.
MAKE TRAVEL MATTER® Experience in Perugia, Italy, at the Atelier Giuditta Brozzetti with Marta Cuccia. Courtesy of TrafalgarHow people travel today reflects their personal identity, and they care about how their travel dollars affect their chosen destination and its residents, says Martha Honey, CEO of Responsible Travel Consulting in Rhinebeck, NY. Travelers also want to become immersed in authentic experiences, so advisors are putting more thought into creating great vacations that meet these demands, along with the three tenets of responsible travel.
“First, it provides tangible benefits for conservation and is light on the land, tries to be as unobtrusive as possible, do least damage to the land as possible,” says Honey, who co-founded the Center for Responsible Travel (CREST), a non-profit organization in Washington, DC.
“It respects local cultures and benefits local host communities, and finally, it's educational, enjoyable and experiential for travelers, where they not only have a great time but learn something new in the process.”
For travelers who are tired of hearing the phrase ‘leave nothing but footprints’, learning about brands that promote responsible travel can help them buy into tours and programs centered around the concept. And as demand for sustainable options surges, advisors embracing the sector can see more repeat clients.
Honey notes that while more travelers
Two people in wheelchairs were left on the airport tarmac as their flight took off without them, The Washington Post reported.
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Another month, another story about a destination cracking down on the short-term rental market.
I don’t know about you, but every time I went on holiday as a kid, I heard endless myths about the impact of air travel. “Did you know that planes dump waste from the toilet mid-flight?” I remember someone telling me. “You lose a third of your tan on the flight home,” someone else warned—a particularly horrifying concept for my teenage self.
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