Low-cost carrier Akasa Air is on its path to profitability and will be expanding its international network, Indian news agency PTI said quoting Aditya Ghosh, the airline’s co-founder.
HSMAI Foundation releases a special report
29.05.2024 - 13:02 / traveldailynews.com / Vicky Karantzavelou
The HSMAI Foundation’s latest special report, authored by experts from Penn State University and Hilton, delves into the pivotal role of commercial strategies in enhancing hotel performance.
McLEAN, VA – The Hospitality Sales & Marketing Association International (HSMAI) Foundation has released a special report, “From Solos to Symphony. The Transformational Power of ‘Commercial’,” which outlines the findings of the HSMAI Foundation’s study on how industry professionals conceptualize the role and scope of commercial strategy within the hotel industry. The report is authored by Breffni M. Noone, Associate Professor at The Pennsylvania State University, and Chris Boyd, Revenue Management Specialist at Hilton.
As ‘Commercial’ and ‘Commercial Strategy’ are relatively new additions to the hotel industry vernacular, this study investigates how hotel companies have embraced the formalization of the commercial function and provides a practical blueprint for hotel organizations to fully embrace the transformative power of commercial.
This study was conducted through an online survey distributed to HSMAI members who work within the commercial space, resulting in a total of 204 participants.
“This white paper illuminates the importance of understanding and implementing a robust commercial strategy in the hospitality sector,” said Lori Kiel, CHDM, HSMAI Foundation Chair and Chief Commercial Officer, The Boca Raton Resort and Club. “Embracing a unified approach across Sales, Marketing, and Revenue Management optimizes performance and ensures sustained growth and competitiveness in a rapidly evolving marketplace.”
The HSMAI Foundation “From Solos to Symphony. The Transformational Power of ‘Commercial’” Report is made possible with the support of the HSMAI Foundation’s corporate talent partners.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
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