Hyatt sees signs that more people in big cities are returning to offices, which could eventually translate to more business transient travel at the hotel giant.
Hyatt to Debut Its Extended-Stay Brand in Markets It Hasn't Tapped Yet
25.08.2023 - 12:52 / skift.com / Sean Oneill / Hyatt Hotels
Hyatt gave details on Wednesday about the first locations for Hyatt Studios, a brand it unveiled in April. The hotel operator will open the first Hyatt Studios just outside of Mobile, Alabama, and Marysville, California — targeting spots where its other brands aren’t present.
“We’ve learned that when Hyatt guests stay with a competing brand, they appear to do so for one of two reasons: the absence of a Hyatt hotel within five miles or the choice to stay at a lower chain scale,” said Dan Hansen, global head of Hyatt Studios. “By enabling guests to choose a Hyatt hotel in new markets, we grow brand loyalty without intra-brand competition and present more white-space options to developers.”
The company’s “upper-midscale” extended stay brand anticipates opening its first new-build property late next year.
In the port city of Mobile, Hyatt is franchising the brand to 3H Group, founded by Hiren Desai. The port city has tourism, manufacturing, aerospace, and the corporate offices of retailers — all likely to have workers and visitors making multi-day stays and preferring non-budget lodging.
In downtown Marysville, Hyatt founded a franchisee in Presidio Hotel Development. The spot isn’t far from the capital of California, Sacramento.
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Top Autors
Popular Topics
skift.com
06.09.2023 / 21:21
IDEAS: Park Hyatt New York Debuts Art Installation Created by Hyatt Colleague
Park Hyatt New York has unveiled a new art installation from local contemporary abstract artist and hotel bellman for nine years, Jeffrey Okyere-Agyei.
skift.com
26.08.2023 / 13:49
Hyatt Hit With Class Action Suit Over Hotel 'Junk Fees'
Travelers United’s choice to sue Hyatt over its “junk fee” practices fits into a broader storyline about travel junk fees being in the limelight ever since President Joe Biden referred to travel fees in his 2023 State of the Union address.
skift.com
25.08.2023 / 15:03
Marriott Names New Mid-Market Extended Stay Brand StudioRes
Project MidX Studios, the lower midscale, extended stay property, is officially called StudioRes. Marriott describes it as a new-build, midscale extended stay development platform for owners and franchisees in the U.S. and Canada. The world’s largest hotelier said 1,800 target markets have already been identified.
skift.com
25.08.2023 / 14:45
Marriott’s New Extended Stay Offering
Good morning from Skift. It’s Friday, November 11. Here’s what you need to know about the business of travel today.
skift.com
25.08.2023 / 14:44
HotelTonight Founder Sam Shank Leaves Airbnb After an Extended Stay
HotelTonight founder and CEO Sam Shank helped build the fastest and easiest to use hotel booking app in the world — initially focused on guests booking last-minute and same-day hotel rooms, sometimes from the local bar — but he hung around Airbnb for three years and eight months after the short-term rental site acquired the business, and Thursday was his last day there.
skift.com
25.08.2023 / 14:43
Hyatt to Add Hotels in Markets That Feed Its All-Inclusive Resorts
Hyatt just lapped the one-year anniversary of acquiring the all-inclusive resort company Apple Leisure Group in a $2.7 billion deal. The Chicago, Illinois-based hotel group is now looking to expand its hotel presence in European cities that could help feed its all-inclusives, according to comments executives made as they reported its earnings.
skift.com
25.08.2023 / 14:40
Hyatt to Buy Dream Hotels in Up to $300 Million Deal
Hyatt Hotel Corp. said on Tuesday it would acquire Dream Hotel Group’s lifestyle hotel brands, including Dream Hotels, The Chatwal Hotels, and Unscripted Hotels.
skift.com
25.08.2023 / 14:39
Airbnb Has Begun to Partly Break Out Its Spending on Brand Marketing
Airbnb executives have talked a lot about how they have reduced their spending on performance marketing (think: buying ads in Google search results) to focus on brand marketing (think: subway posters advertising the company’s new “OMG” category of properties). So how much do they spend on brand and how much on performance?
skift.com
25.08.2023 / 14:32
Kerzner to Debut Fitness Lifestyle Hotel Brand Siro, Starting in Dubai
Kerzner International has unveiled its new brand Siro, a set of fitness-themed lifestyle hotels. The developer said on Wednesday that it has slated to open its first property in a tower in One Za’abeel, a luxury community in Dubai, U.A.E., in the last months of 2023.
skift.com
25.08.2023 / 14:30
Hyatt's Dream Acquisition
Good morning from Skift. It’s Wednesday, November 30. Here’s what you need to know about the business of travel today.
skift.com
25.08.2023 / 14:23
Hyatt Pledges to Open 5,000 Rooms in Mexico's Tulum and Isla Mujeres
Top Hyatt executives said on Tuesday they planned to create hotels and resorts in two destinations on Mexico’s Caribbean coast — Tulum and Isla Mujeres — with about 5,000 rooms together.