Golfhōm, the first-to-market worldwide vacation rental platform aimed at the golf travel market is now live and open for business at https://golfhom.com. The company is headquartered in Los Angeles, CA and Charleston, SC.
Hyatt to Launch Vacation Rental Platform, Homes & Hideaways
28.09.2023 - 18:11 / skift.com / Sean Oneill / Hyatt Hotels
Hyatt said on Thursday it would shift its strategy in marketing vacation rentals. It plans to launch before year-end a short-term vacation rental platform called Homes & Hideaways by World of Hyatt.
Hyatt also said it intended to sell its vacation rental management business — Destination Residences Management — to a company called Lowe, which, through an affiliate, will run it under Lowe and Coral Tree.
The Homes & Hideaways project will spotlight U.S. vacation rentals managed by Lowe, such as a home by the sea in Hawaii or a ski chalet in Colorado.
To book these vacation rentals, customers have to be one of the 40 million members of the hotelier’s loyalty program.
The move follows other plays in vacation rentals by major hotel groups, such as Marriott’s Homes & Villas by Marriott Bonvoy and Accor’s OneFineStay.
Hyatt’s CEO elaborated on the company’s broader strategy on Wednesday at the Skift Global Forum (story below).
Today’s edition of Skift’s daily podcast looks closer at Hyatt’s business travel optimism, Lufthansa’s strong signs, and Airbnb’s international playbook.
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