Visit Iceland launched a new campaign to attract space tourists on Tuesday. Called “Mission Iceland,” the campaign kicked off on November 16 with the launch of a billboard into space with the message: “Iceland. Better than Space.”
09.08.2023 - 14:17 / travelandleisure.com
Active volcanoes like Mount Vesuvius and Mauna Loa have long dominated the news cycle, but as of July 10, there’s a new volcano in town. And this one — deemed a “baby volcano” — has already put on quite a show. The eruption, which started near Litli-Hrútur, a small peak between the cities of Reykjavik and Keflavik in Iceland, has finally slowed.
“It is still too early to declare that the eruption at Litli-Hrútur is over, though it appears evident that a new phase of the eruptive activity in the Reykjanes peninsula has started. It is premature to anticipate if the seismic activity will increase again and a new eruption will begin in the future, or not. Only time will tell,” reported the Icelandic Meteorological Office on Aug. 8.
JEREMIE RICHARD/Getty Images
There is still an active “hazard map” that outlines the boundaries of the new lava fields and warns of volcanic gas pollution, but the area surrounding Litli-Hrútur reopened to tourists on July 17. (This is, of course, subject to change. The latest conditions, including trail status, can be found at visitreykjanes.is.)
The road to near-normalcy has been a long one. During the initial eruption, fountains of lava spewed from fissures in the Earth. And within two days of the eruption, around 300 earthquakes were recorded on the Reykjanes Peninsula.
Shortly after the start of the event, two of the cracks closed. (According to NASA’s Earth Observatory, the length of the main fissure shrank from around 2,624 feet to about 246 feet.) But one crack continued to erupt, forming a crater.
Between July 10 and July 31, the Icelandic Meteorological Office reports that around 4.2 billion gallons of lava were released — that's enough lava to fill about 16.5 Olympic-sized pools.
JEREMIE RICHARD/Getty Images
Courtesy of The Earth Observatory
The eruption that led to the birth of the Earth’s newest “baby volcano” occurred within the already-established Fagradalsfjall volcanic system.
The Litli-Hrútur eruption marks the third consecutive summer of activity within the system, which had previously been quiet for 800 years. The recent eruption followed a months-long event in March 2021 and a weeks-long event in August 2022, according to NASA’s Earth Observatory.
To see the baby volcano erupt, you can watch this footage from July 19 or view the ongoing live stream from afarTV on youtube.com.
Visit Iceland launched a new campaign to attract space tourists on Tuesday. Called “Mission Iceland,” the campaign kicked off on November 16 with the launch of a billboard into space with the message: “Iceland. Better than Space.”
This week the Skift team is in Iceland for our annual retreat. In 2023, 11 years into our existence, this is coming a full circle in so many ways for this company, which has now become amongst the most influential forces in global travel industry.
The Skift team spent the week exploring Iceland, but its editors and reporters still found the time to cover the industry whether they were walking paths strewn with lava rock or resting in geothermal baths. Pay special attention, below, to Senior Hospitality Editor Sean O’Neill’s explanation of the current craze happening with extended-stay hotels, as well as Executive Editor Dennis Schaal’s interview with Expedia CEO Peter Kern.
Iceland has been attracting a new segment of tourists: ardent music fans. The new tourists reflect Iceland’s diversifying base of visitors as it moves on from the pandemic.
This is part of Breaking Bread, a collection of stories that highlights how bread is made, eaten, and shared around the world. Read more here.
Founded in 1959, Hagkaup (pronounced HOW-kup) is an Icelandic retailer with seven locations across the country.
Jemma Schofield and Chris Watson always wanted to get married in the land of fire and ice.
American tourists don't always have the best reputation abroad, but it can be amusing to see how other countries view US culture.
There’s no such thing as the perfect time to visit Iceland as the weather is notoriously whimsical and the best season for your trip depends entirely on what you want to experience.
In Iceland, the sun doesn't fully set between May and August, with June being peak "midnight sun" season, according to Guide to Iceland.
WOW Air, the Iceland-based no-frills carrier that raised eyebrows with its $99 fares from Boston and Baltimore to Iceland a year ago, now has something in common with Spirit Airlines, the U.S. carrier notorious for its nickel-and-diming and generally customer-unfriendly ways.
Enter the Budget Travel “Iceland” sweepstakes by February 19, 2016, for a chance to win the grand prize: a trip for two to Iceland, including air, nine nights’ hotel, some meals, and local tours.