Experience Abu Dhabi has launched a new global campaign titled ‘Find Your Pace’, with the aim of inspiring curiosity ‘for every type of traveller.’
IDEAS: IHG Hotels & Resorts Launches Experiential Winter Campaign
02.12.2023 - 00:14 / skift.com / Ihg / Adam Stacey
IHG Hotels & Resorts is getting into the holiday spirit with the launch of a new experiential winter campaign at a selection of its American properties.
Select InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Vignette Collection and Hotel Indigo properties will be transformed into ‘Winter Wonderlands’ for the holiday season by incorporating chalet-inspired installations and programming.
The 17 feet tall chalet structures, which will feature in the lobbies of select properties, have been designed and constructed by architect Tristan Al-Haddad and feature interiors curated by interior designer Corey Damen Jenkins.
Each installation features a bar that will serve seasonal beverages throughout the day and will include regular programming for the duration of the campaign.
Outside of the Winter Chalet installations, every hotel across IHG’s Luxury & Lifestyle Americas portfolio will provide guests with some form of winter inspired programming, including festive dining experiences and chalet inspired room activations.
The campaign will run from December 1, 2023 through February 29, 2024.
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