Traveler sign-ups for hotel loyalty programs have soared in the past five years, and Hilton and Marriott have enjoyed some of the greatest gains.
11.12.2023 - 22:53 / skift.com / Marriott Bonvoy / Adam Stacey / Marriott International / Drew Pinto
Marriott International has announced a partnership with The Neu Project, an initiative from Google’s Experience Institute (Xi), in an effort to create a more neuroinclusive experience for event attendees.
Under the new partnership, all customer meetings and events of over 250 people that are hosted by Marriott will incorporate a range of neuroinclusive initiatives, including:
According to a press release, Marriott has collaborated closely with The Neu Project over the last two years to learn directly from the neurodivergent community.
“Grounded in our commitments to innovation and inclusion, Marriott is dedicated to making meetings and events more accessible for everyone,” said Drew Pinto, executive vice president and chief revenue & rechnology Officer at Marriott International in the release.
“The Neu Project is a driving force in this space, and we look forward to working jointly with them, along with the neurodivergent community, to deepen our understanding of neurodivergent needs in order to truly welcome all.”
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Traveler sign-ups for hotel loyalty programs have soared in the past five years, and Hilton and Marriott have enjoyed some of the greatest gains.
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The business of loyalty rests on making customers’ lives easier so that they come back for more. Partnerships help a lot and airlines and hospitals are a natural fit.