Impending North America total solar eclipse presents a once-in-a-lifetime opportunity for travel tra
12.02.2024 - 10:35
On April 8 this year a total solar eclipse 115 miles across will pass over Mexico, the United States and Canada, and the sky will temporarily darken as if it were night-time. Given there’s no further total eclipses in the US until 2033, this is a rare and spectacular event likely to create an influx of travel to the region in the days beforehand.
This will be even more unique considering its location, spanning across many of the world’s major tourism destinations.
Some reports suggest this could be the most watched celestial event ever – “like 50 Super Bowls happening all at once” comments on solar eclipse expert – with around 40 million people living in ‘path of totality’, crossing 15 states in the US alone. As a result, many eclipse-related excursions are already booked up and hotels in the viewing zone are in high demand. With this expected to be amongst one of the biggest ever drivers of travel, how can the industry – B2B and B2C specialists, as well as their tech partners – get involved?
We spoke with a range of online travel experts to gain their view on what is likely to happen and how to prepare.
Civitatis, an online platform for Spanish-speaking booking activities, day trips and guided tours, warns that competition for eclipse-related excursions will be high from both domestic and international travellers. “Whilst late in 2023 US outbound international travel grew over domestic, as people returned to travelling aboard after Covid, this event clearly is likely to turn the tide. When it comes the domestic market don’t forget that one in five Americans is a Spanish speaker, so make sure that you’ve Spanish language content – and are marketing in Spanish sales channels – to stand out to them. Consider too what kind of special deals you can put on or how you can collaborate with tour operators or OTAs promoting eclipse focused packages. Many of the locations falling in the path of the eclipse are not your typical places for tours & activities, but everyone arriving is going to expect for such things to laid on for them so partnerships are going to be key.”
One of Latin America’s biggest global distribution companies, PriceTravel Holding, has also noticed an uptick in demand for the major tourism destinations that fall within the path of the eclipse. A spokesperson for the company states that “given our strength in Mexico we’ve really noticed that, but also for hotel sales in the US and Canada too as there are lots of enthusiasts Latin Americans who would like to experience this one-off event in somewhere they’ve not visited before, and enjoy the experiences that a country like Mexico offers. Travel sellers everywhere should note that the total eclipse happens over the Easter holidays for many
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