Civitatis tips

Civitatis, the leading platform in online distribution of guided tours, activities, and excursions in Spanish language across 160 countries worldwide, this week the company has reached one million reservations from Mexican users, with 94% of those travelling abroad outside Mexico. During its participation in the 48th edition of the Tianguis Turístico in Acapulco taking place in Mexico, Civitatis took the opportunity to announce its exponential growth in the country and the desire of Mexican travellers to explore countries outside the country. In terms of countries that Mexicans are visiting, Spain holds the first position, followed by Italy, France, and the United Kingdom and the USA. This ranking indicates the trend of Mexicans travelling towards Europe and the USA, which is ahead of other LATAM destinations such as Colombia or Peru. Meanwhile, the top favourite outbound cities for Mexicans are Paris, Rome, Madrid, Barcelona, and London, with most reservations concentrated in those cities. Breaking down further the one million reservations from Mexicans, 28 percent made a reservation as a couple, while 17.8 percent were solo travellers.

In 2023 Civitatis achieved 2.2B impressions and 133M video views across all social media channels.

Spanish-speaking audiences represent a valuable market segment and this observation has been at the core of the success of Civitatis. Embracing the right technological tools and distribution channels is instrumental in capitalising on this opportunity and realising profitable outcomes.

Civitatis, the leading technological platform for booking Spanish-speaking activities, day trips, guided tours, and excursions worldwide – both in the B2C and B2B channels – is poised for yet another groundbreaking year in social media engagement. Building upon a plan established since 2018, Civitatis has solidified its position as the leader by social media followers in the tours & activities space by harnessing the power of social media not only for branding but also as a potent driver of bookings.

Top 5 popular activities in Germany include free tours of Berlin, Munich, the Berlin Wall, Hamburg, and excursions to historical sites like Sachsenhausen Concentration Camp.

On April 8 this year a total solar eclipse 115 miles across will pass over Mexico, the United States and Canada, and the sky will temporarily darken as if it were night-time.  Given there’s no further total eclipses in the US until 2033, this is a rare and spectacular event likely to create an influx of travel to the region in the days beforehand. This will be even more unique considering its location, spanning across many of the world’s major tourism destinations.

Despite being one of the largest economies in the Latin America region and even a top 20 economy by size globally, the penetration of digital innovation in Argentina has been relatively shallow by comparison. This is reflected in an under-developed online travel technology marketplace and infrastructure – be that B2C or B2B – with few exceptions beyond the very successful Despegar.

Civitatis has seen 115% growth since 2019, with a 31% surge from 2022 to YTD 2023. Civitatis’ top selling destinations are, in descending order, Rome, Paris, Madrid, Lisbon, London, Porto, Barcelona, New York, Budapest, and Prague.