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India Ramps Up Its Promotion as a Wedding Destination
07.05.2024 - 06:01 / skift.com / Air India / Bulbul Dhawan
India is actively promoting itself as the next big wedding destination. At the first “Wed in India” Expo ongoing in Jaipur till Wednesday, tourism ministry official Manisha Saxena said that the rapid infrastructure development across India is aiding destination weddings.
PM Modi’s Call: The call for Wed In India was first made by Indian Prime Minister Modi in November last year. According to Modi “wed in India” would help boost the economy if Indians hosted their weddings within their country. Skift Research’s survey reveals that Indian destination weddings have created a thriving market, estimated at $1.9 billion (INR 159.6 billion) in outbound travel spending.
“Indians, both in the country and the diaspora globally, are getting more prosperous. Better to spend more in our own country to benefit our own people and economy. That’s why ‘Wed in India’ is a great initiative,” said SK Pathak, FICCI secretary general at the first-ever Wed in India expo.
The expo was hosted not just to encourage Indians to host their weddings within the country but to make India the “world’s wedding destination.”
Who are participating: Policymakers, stakeholders from the tourism and hospitality industry and tour operators from over 50 countries are participating in the “Wed in India” expo.
Wedding venue: Saxena spoke about states like Rajasthan, Madhya Pradesh, Orissa, Haryana, Kerala, and Goa which are already popular destinations for Wed-in-India. She also spoke about the Northeast emerging as a preferred destination.
Why Rajasthan: Rajasthan, where the expo is currently ongoing, has long been a preferred destination for celebrity weddings due to its luxurious and opulent settings. The state’s magnificent palaces forts and havelis converted into luxury heritage hotels provide a regal backdrop for extravagant celebrations.
Hotel infrastructure: Fairmont Jaipur and Raffles Udaipur in Rajasthan are known to be among the most prominent luxury wedding venues in India. Accor is now also bringing a Raffles to Jaipur and a Fairmont to Udaipur. Hilton has also selected Jaipur as the city for the launch of its Waldorf Astoria brand in India due to the city’s ability to attract high-end weddings.
Speakers also spoke about the readiness of India’s wedding ecosystem, the dynamics of wedding tourism and its impact on India’s larger tourism industry.
India, a 365-day destination: Underlining that India is 365-day destination, Saxena said, “India is not just a six-month destination from October to March. It is actually a 365-day destination. We have just launched an initiative called ‘Coolcation’ to dispel the myth that summers are hot in India. There are some cool pockets in India too.”
The business of Indian weddings: Skift earlier
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