IndiGo Reveals Business Class and Loyalty Program Launch Dates

05.08.2024 - 16:19 / skift.com / Peden Doma Bhutia / Pieter Elbers / Indigo Airlines

Indian carrier IndiGo announced on Monday it would be launching business class service for the high-demand Delhi-Mumbai route. The new top-tier cabin is due to start in mid-November.

The airline also unveiled its eagerly awaited loyalty program, IndiGo BluChip, marking its evolution towards becoming a prominent player in the global aviation industry.

In a recent conversation with Skift, IndiGo CEO Pieter Elbers had said, “Clearly the loyalty program is something that should be part of our building blocks, we’ll reveal more when we have something tangible to announce.”

IndiGo’s decision to introduce a business class service aligns with its wider priorities. The airline’s vision sees it tapping into the growing demands of India’s rapidly evolving economy and its changing consumer expectations. Elbers highlighted the significance of this move, stating, “IndiGo is embarking on a new path of its incredible growth story by introducing a tailor-made business product on the nation’s busiest routes.”

The new business class service, dubbed ‘IndiGoStretch,’ will be characterized by a coupe-style, two-seat wide bay configuration.

The airline’s plan includes gradually expanding IndiGoStretch to cover most metro-to-metro routes, with 12 routes expected to be operational by the end of 2025.

On the topic of a business class product, Elbers earlier told Skift that the airline would stay faithful to the IndiGo brand and that it’s the right time for an “IndiGo-like product” to serve a new wave of Indian air travelers.

With 12 seats arranged in a 2-2 configuration, IndiGoStretch aims to attract both seasoned business travelers and first-time flyers seeking a more comfortable travel experience, the airline said. Each seat will feature a generous pitch of 38 inches and a width of 21.3 inches, complemented by a six-way adjustable headrest for neck support and a 5-inch deep recline for added relaxation.

Modern amenities, including an electronic device holder, a 60-watt USB-Type C power supply, and a three-pin universal power outlet, should cater to the needs of business travelers.

In a departure from its traditional no-frills service, IndiGoStretch customers will enjoy complimentary perks, including a curated meal box from Oberoi Catering Services, a no-convenience fee policy, priority check-in, and advance seat selection at no extra charge.

The airline plans to officially launch ticket sales on Tuesday, offering an introductory fare of INR 18,018 ($215) for the Delhi-Mumbai sector.

The IndiGo BluChip loyalty program is designed to reward frequent flyers and foster customer loyalty, the airline said in a release. Members will earn rewards based on their spending on every flight, offering enhanced travel experiences and