Influential impact of social media has resulted in significant growth of the hospitality and tourism industry

29.08.2023 - 09:00 / traveldailynews.com / Vicky Karantzavelou

Social media platform is beneficial for travel agencies as they get an opportunity to attract new customers where it helps customers to get the reviews of the destination they are planning to visit.

The social media and destination market is anticipated to flourish at a healthy CAGR of 13.7% between 2023 and 2033. The market is expected to hold a market share of US$ 459.5 billion by 2033 while the market is likely to reach a value of US$ 127.8 billion in 2023.

The evolution of technology in tourism has redefined the tourism industry. In the era of digitalization, the use of social media for marketing product and services is on peak. Nowadays, almost every travel agency uses social media to showcase or advertise their services to the audience. As the social media user has increased magnificently over the years, it serves as a great platform for travel agencies to reach a mass audience.

There has been a positive and influential impact of social media on travelers and has resulted in significant growth of the hospitality and tourism industry. Moreover, social media in destination marketing can act as an efficient way of marketing that can attract huge audience with just one effective post on social media. Hence social media in destination marketing is the most effective tool in tourism and hospitality industry.

The rising and steady growth in the usage of social media is creating opportunities for social media agencies in tourism industry. Further, social media in destination marketing provides feasibility in marketing the destination service. Social media and destination marketing helps to connect the audience directly and efficiently with ease.

Social media platform enables the interactive platforms for travel agencies to market their destination services in innovative ways. Additionally, it also allows the travelers to provide the review on destinations they have visited which in turn attracts many travelers to the place. Hence social media allows both the parties as well as travel agencies to promote the destination.

Social media platform is beneficial for travel agencies as they get an opportunity to attract new customers where it helps customers to get the reviews of the destination they are planning to visit. Hence, the transparency on social media platforms and ease of use helps to drive the market of social media in destination marketing.

The rising participants on social media are fueling the growth of social media and destination marketing. The millennial are techno savvy and they are adding extra edge to social media and destination marketing.

The millennial travel various places and share their content such as check-in, photos, videos and reviews about the places on social media handlers.