At the inaugural Skift India Summit held at The Leela Ambience Gurugram on Wednesday, hospitality chain Oyo’s CEO Ritesh Agarwal addressed the speculation around its potential IPO. He said that the company does not have a need to raise money at this stage from the public or private markets. Oyo is currently focusing on delivering good earnings results, he said.
Is There a New Breed of Holidaymaker More Inclined to ‘Fly and Flourish’ Than ‘Fly and Flop?’
01.03.2024 - 08:37 / breakingtravelnews.com
Whilst many of us just want a ‘fly and flop’ holiday, research suggests the emergence of a new kind of traveller who wants to ‘fly and flourish’, using holiday time for cultural discovery and to become their ‘best selves’.
New research conducted by global hotel brand TUI BLUE* reveals nearly half of us (45%) don’t go on holiday just to relax and unwind, but to become the best versions of ourselves.
Trying new foods is a popular way to challenge ourselves (49%), whilst 38% of us choose to start reading a new novel. 27% of us want to push ourselves outside of our comfort zone and a third of us decide to go to the gym to get in our best shape before we head overseas.
The research also identified 5 types of holidaymaker - and whilst relaxers came out as the most common (35%), 1 in 5 (17%) identified as ‘historians’ wanting to see as many historical sites as possible and learn about new cultures. Another 16% would label themselves as optimists, confident everything will go to plan as they step away from their routine. Meanwhile, some of us embrace spontaneity, happy to go with the flow (12%) and 14% of us want structure and create itineraries for their holidays.
Louise Bates, MD of TUI BLUE, isn’t surprised by the research findings commenting: “Our guests have ample opportunity to get away from daily routines and totally unwind. And whilst some do choose to do absolutely nothing but laze in beautiful surroundings, many more choose to create personal itineraries to suit the type of holiday maker they are. More than 100,000 people signed up a BLUEf!t class last year, with Aqua Fit by far and away the most popular session. We’ve seen an uplift in interest in the cultural experiences we offer, like cooking and language classes, and whilst parents do take full advantage of our kids clubs, with more than 170,000 children attending last year, there’s also been an uplift in family wellness activities, like mindfulness classes.”
To test the benefits of a ‘fly and flourish’ holiday, TUI BLUE ambassador, TV presenter Davina McCall embraced island life in The Maldives creating personal itineraries for some fellow guests. She sent one couple snorkelling to discover the spectacular marine life of the Indian Ocean, joined a pair of sisters to learn how to prepare Maldivian delicacies in a cooking class and teamed up with an adult family for an exercise session over the Indian Ocean.
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On her experience as holiday curator, said: “When I go on holiday, I love trying something new and challenging, as well as taking time to unwind. So, I was really pleased to go behind the scenes and make holiday dreams come true. Seeing the joy my mates got from the activities we recommended was even better than going
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