The World Travel Awards - dubbed the ‘Oscars of tourism’ - have been announced for 2024 and two Scottish distilleries plus a number of hotels have triumphed.
ITB Berlin 2024 a Massive Success
12.03.2024 - 19:36 / travelpulse.com
ITB Berlin, an annual event considered one of the most critical in the travel trade industry, concluded last week after another successful year.
Participants worldwide come to exchange their ideas and create new partnerships.
The 2024 ITB Berlin tradeshow took place at the Berlin Exhibition grounds between March 5-7, with the show's motto this year being “Pioneer the Transition in Travel & Tourism."
The show was so large and diverse that it impacted every aspect of travel on a global scale. Over 5,500 exhibitors from 170 countries sprawled across 27 exhibition halls. The travel sectors represented include destination tourist boards, tour operators, hotels, transportation companies, technology, and more.
Among the 170 countries represented, even the nations facing difficult times, such as Ukraine, Israel and Palestine, were exhibitors and speakers at ITB.
According to United Nations Tourism stats shared at the show, Europe was the world's top tourist destination for 2023, with over 700.4 million visitors. That number represents 54.5 percent of all international tourist arrivals, which is only five percent less than their 2019 pre-COVID arrival numbers.
The popular vacation destination of Portugal surpassed its 2019 visitor numbers by 11 percent.
Oman showcase at ITB Berlin 2024. (Photo Credit: Maura Lee Byrne)
Attendance-wise, ITB was a success, with over 100,000 attendees and travel representatives. The numbers would have been higher if a transportation strike on the show's last day had not impacted plans.
Lufthansa and Deutsche Bahn, the German rail company, both went on strike early Thursday morning, leaving many without air and rail transportation.
This strike resulted in over 70 percent of the appointments being canceled on the show's last day, leaving both exhibitors and visitors very frustrated.
Many participants left the show a day early to avoid the strike, which left thousands stranded with no way to get home.
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