ITB Berlin and IPK International: Big global increase in outbound travel in 2023

Athens has clinched a prestigious title in the tourism realm, emerging as Europe’s Leading City-break Destination at the World Travel Awards 2024. The announcement came during a glittering ceremony held in Berlin on Wednesday, coinciding with ITB Berlin, a major tourism exhibition. Athens, represented by its special pavilion at the EOT Pavilion, took centre stage at the event.

The Pacific Area Travel Writers Association (PATWA) has bestowed the prestigious title of Global Tourism Icon upon Minister of Tourism, Hon Edmund Bartlett, recognizing his outstanding contributions to the tourism industry. This esteemed accolade, that was presented yesterday (March 6), comes as a testament to Minister Bartlett’s relentless dedication to promoting sustainable tourism practices, fostering cultural exchange, and advancing the tourism sector on a global scale. He has been at the forefront of initiatives aimed at enhancing visitor experiences, building resilience and creating economic opportunities for local communities through tourism.

Israel’s Tourism Minister Haim Katz has appealed for travellers to visit Israel again. Travellers were safe in the country, he said in front of the press on Tuesday at ITB Berlin. He would be urging the German government to drop the travel warnings for Israel issued by the German Foreign Office.

At ITB Berlin – the world’s leading travel trade show – Weeva launched its new AI capabilities in an industry-defining first for the travel and tourism sector. Since providing a preview of the new AI features at the Phocuswright Conference in October 2023, the formal launch now means that the award-winning sustainability management platform is the first to integrate generative AI capabilities into its user experience.

THE importance of the German market to Tobago has been underscored by THA Secretary of Tourism, Culture, Antiquities and Transportation Tashia Burris.

The World Sustainable Travel & Hospitality Awards (WSTHA) has unveiled 21 categories for its inaugural global programme, which aims to recognise and share the stories of individuals and organisations making an impactful contribution in sustainable travel and tourism. The categories have been selected by an Advisory Board made up of 11 leaders in sustainable travel and tourism to reflect the UN’s Sustainable Development Goals (SDGs) and net positive framework of People, Planet, Place, Prosperity and Partnerships.

The State Agency for Tourism Development of Ukraine (SATD) has unveiled a new campaign entitled “We Are Here: Brave Hearts of Ukraine” during the ITB Congress in Berlin.

Visit Qatar is set to participate at ITB Berlin 2024, the world’s leading travel trade show. ITB hosts over 5,000 international exhibitors every year and is one of the most important events in the travel industry. His Excellency, Mr. Saad Bin Ali Al Kharji, Chairman of Qatar Tourism, Eng. Abdulaziz Ali Al-Mawlawi, Chief Marketing and Promotions Officer at Qatar Tourism, along with a team of 28 delegates from travel and hospitality industries will be representing Visit Qatar this year. The ITB is a hub for informative, cultural, and inspirational B2B exchanges pertaining to travel, tourism, hospitality, and trade. Visit Qatar aims to foster several exchanges with key travel, trade, airline, and media partners to promote Qatar to key stakeholders in the European market. In addition, Visit Qatar anticipates fruitful discussions, trade meetings, new partnership deals, and opportunities.

The much-anticipated ITB Berlin, the world’s premier B2B travel show, has kicked off on the Berliner Exhibition Grounds, showcasing an impressive international presence and a diverse range of exhibitors from across the globe. Spanning from March 5th to 7th, 2024, the event has recorded exceptional bookings, filling over 90 percent of the display area with 150,000 square meters dedicated to exhibitors from 170 countries and territories.

SOUTH African Tourism is making the most of the Internationale Tourismus-Borse (ITB) in Berlin, Germany to position the country as a preferred tourist destination. This global trade show will run from March 5 to 7, under the theme, “Pioneer the Transition in Travel & Tourism. Together.” Forming part of the South Africa delegation, are 63 tourism products and services including 15 small medium and micro enterprises (SMME)s from across nine provinces representing the unique and culturally diverse tourism offering.

PriceTravel Holding, one of the biggest B2B and B2C travel companies in Latin America, is set to make a significant impact at ITB Berlin 2024. The company proudly announces an astounding +450% growth in its hotel portfolio through direct contracting, offering over 35,000 hotels and solidifying its position as a major player in the hospitality sector. This portfolio of hotels spans across 120 destinations, primarily in Latin America, the Caribbean, the United States, and Europe, ensuring a comprehensive and varied selection to meet B2B and B2C client demands. The key strategic agreements that position PriceTravel as the undisputed leader are based on three strategic pillars in terms of its contracted product:

ITB Berlin 2024 the world’s leading B2B trade event, inaugurated on the 4th is set to open its doors, showcasing 1,000 exhibitors from 168 countries. Hosted by Oman, this significant gathering in the middle of the travel and tourism industry is anticipated to draw approximately 1,000 international exhibitors and over 160,000 professional visitors from around the globe. Attendees will include global hospitality industry leaders, think tanks, tourism decision-makers, airline and MICE planners, global destination management companies, airline industry, travel technology leaders, international travel influencers, and the leading providers of the world’s best travel technology services. This encompasses a broad spectrum of participants from B2B companies, the cruise industry, and travel technology providers. Amidst growing optimism, the event is poised to celebrate the global tourism industry’s return to pre-pandemic levels of activity. With anticipated growth in 2024, ITB Berlin this year is expected to herald a significant boom, surpassing pre-pandemic levels and marking a new era of expansion and prosperity in the tourism sector.