Japan’s Cherry Blossom Boom Forces Tour Operators to Adjust
25.03.2024 - 18:43
/ skift.com
/ Asia Pacific
/ Matt Berna
/ Kelly Torrens
/ Dawit Habtemariam
/ Cherry Blossom
Tour operators are adjusting their operations amid Japan’s tourism boom during the popular cherry blossom season.
“We’ve moved a lot of our clients away from the idea of going during cherry blossom and to let them know how congested and challenging things continue to be,” said Kelly Torrens, vice president of Kensington Tours.
From late March to early May, sakura, i.e. cherry blossoms, begin blooming in Japan, starting in the southwest regions. It’s one of Japan’s busiest travel seasons. Kyoto’s parks are some of the most popular for cherry blossom sightseers.
Some tour operators have been spreading tourists out to less visited areas. “There are different smaller parks that we can visit that are just as beautiful, but might not have the same number of tourists visiting,” said Matt Berna, president of Americas for Intrepid Travel.
With high demand, some tour operators have had to hire staff earlier. “This year, KKday had to make earlier arrangements for buses and guides in consideration of the shortage of manpower,” said Ayako Kozono, senior manager for public relations at Japan-based tour operator KKday.
Staffing was a major issue during the cherry blossom season last year. Due to its long lockdown, many English-speaking staff left the industry and have been slow to return, causing service challenges.
“The destination really wasn’t ready. The supply chain was a mess,” said Kensington’s Torrens. “We know that no one on the ground in Japan wants to experience anything like that again.”
Tourism to Japan is booming. Japan had 2.8 million visitors in February, up 7.1% from February 2019, according to Japan’s National Tourism Organization.
It’s almost time for cherry blossoms in Japan!