Limelight Hotels Made Me Fall in Love With Après-Ski Again
26.02.2024 - 20:04
/ matadornetwork.com
What ski culture in the US has historically lacked is the idea of community-based après-ski activities. In the US, après-ski is usually no more than grabbing a drink in the ski lodge bar, and lacks the kind of scale and excitement that makes it a vital part of the ski day, as you’d find in the Alps.
But the Limelight hotels brand, with locations in Colorado’s Aspen, Snowmass, and Denver, as well as Ketchum in Idaho, seems like it’s bringing that true après-ski culture to some of America’s poshest ski towns. And the hotels’ bars and lounges, comfortable rooms, and shared social spaces seem to be resonating with guests, as more locations are in the works. The brand’s growing success proves at least one thing: ski travel is far from cheap, but if you actually get the experience you pay for, you’re likely to return again and again.
I’ve stayed at both the Limelight Aspen and Limelight Snowmass hotels, attended a work event at the Denver location shortly after it opened in 2023, and recently revisited the Limelight Snowmass after a day on the mountain. Each time I’ve stayed at a Limelight property, I’ve been glad to be there rather than an Airbnb, a high-end resort, or a timeshare. (Quick aside: if you ever find me in a timeshare, it’s a sure sign that I’ve been kidnapped. Please call for help).
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The reasons I love Limelight hotels, and what makes the brand my ski-town hotels of choice, are subtle. They don’t jump out at you until right away, but once you notice what makes them special, it’s impossible not to appreciate the thoughtfulness. And I’m not the only one who thinks that — here’s why the Limelight properties are becoming the go-to resort of choice for fans of meaningful, enjoyable après-ski.
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Limelight hotels have plenty of space foe socializing. Photo: Vio.com
Zooming out, Limelight hotels have broken down any pre-imagined barrier to staying in a typical hotel on a ski trip. Hotels have boot and changing rooms and plenty of space in each for everyone to dry out their soggy ski gear, and no one will look at you funny as your boots click-clack through the halls. Its locations in Aspen and Snowmass set the bar for the brand, and the newer locations in Denver and Sun Valley (as well as forthcoming expansions) continue to provide high levels of comfort, cleanliness, and culture without the highest price tag in town, capitalizing on the growing appetite for exciting and high-end ski lodging that isn’t a grand per night.
Limelight Aspen, the brand’s first