Maui’s tourism recovery has been moving at a sluggish pace since the wildfires devastated the island’s western region in early August. One factor: Tourists have been slow to return out of sensitivity to locals.
28.08.2023 - 13:55 / euronews.com / Josh Green / Jason Momoa / Ruth Wright
The incongruous sight of tourists enjoying Maui's tropical beaches while search-and-rescue teams trawl building ruins for victims has outraged some residents.
Last week, Maui saw the deadliest US wildfire in more than a century. The death toll currently stands at 106 but is expected to rise. More than 2,000 buildings were flattened by the fires, which were fanned by strong winds.
The cause of the fires is still being investigated. Meanwhile a debate has started about whether tourism should be continuing while a ravaged community picks up the pieces.
Maui residents have vented on social media, posting video of tourists enjoying holiday activities like snorkeling while the death toll in the historic resort town of Lahaina passes 106 and is rising every day.
"Our community needs time to heal, grieve, and restore," Hawaiian actor Jason Momoa said on Instagram, urging tourists to cancel their trips.
Whereas authorities and businesses have welcomed the trickle of travelelrs, saying it will lessen the blow to the island's economy which relies heavily on tourism. The industry is Maui's "economic engine," generating 80% of its wealth, according to the island's economic development board.
As Maui embarks on a long, painful recovery from the fires, officials are wrestling with how to balance residents' immediate needs for housing and resources against the island's long-term financial health.
Hawaii Governor Josh Green recalled at a weekend press conference how the COVID-19 pandemic similarly forced the state to weigh the risks of allowing tourists in during a public health crisis against the harm Hawaii's economy would suffer from barring them.
"All of our people will need to survive, and we can't afford to have no jobs or no future for our children," Green said. "When you restrict any travel to a region, you really devastate its own local residents in many ways more than anyone else."
Tourism has taken a hit in the week since the wildfire devastated Lahaina, a popular vacation destination that was also home to historic sites significant to Hawaiian residents.
The number of airline passengers to Maui on Sunday was down nearly 81% compared to the same time last year, according to the Hawaii Department of Business, Economic Development and Tourism.
In 2022, 2.9 million tourists visited Maui, which has a year-round population of 165,000, according to the latest numbers from the US Census Bureau. The state tourism department reported in February that visitors spent $5.69 billion on Maui in 2022.
The Hawaii Tourism Authority is asking visitors to avoid all non-essential travel to West Maui, the part of the island affected by the fires, so resources can be used to help locals recover.
“It is likely that a big chunk of the people
Maui’s tourism recovery has been moving at a sluggish pace since the wildfires devastated the island’s western region in early August. One factor: Tourists have been slow to return out of sensitivity to locals.
As the plane descends to Maui’s airport in Kahului, it’s readily apparent how sharply tourism has dropped off following the massive fires a month ago: hundreds of unrented rental cars parked in a field near the runway. In the aftermath of the blaze that leveled the historic town of Lahaina and caused so much personal suffering and loss, it was understandable for Hawaii’s Governor Josh Green to advise visitors not to come to Maui. Now facing the financial devastation of an island that depends on tourism, the government changed its position and is urging visitors to come, including to the resort areas of West Maui north of Lahaina which are reopening October 8th. But should visitors listen?
West Maui will officially welcome visitors again next month following the devastating wildfires that swept the paradise destination in August.
Hawaii will reopen most of West Maui to tourists starting on October 8, Governor Josh Green announced on Friday. Only Lahaina will be remained closed to the public. Tourists will be able to visit Kā‘anapali, Nāpili, Honokōwai, and Kapalua.
Hawaii Governor Josh Green announced last week that West Maui’s hotels and resorts would reopen to visitors as soon as October 8th.
Governor Josh Green, M.D., today declared in a statewide address that the West Maui communities of Kā‘anapali, Nāpili, Honokōwai, and Kapalua will fully reopen on Sunday, October 8, two months after the August 8 wildfires that destroyed Lahaina.
After the Hawaiʻi Tourism Authority initially asked all tourists to leave the island of Maui, Governor Josh Green invited visitors back to the island just two weeks later, citing the need for economic recovery.
Aerosmith frontman Steven Tyler said tourists should keep visiting Maui, during the band's first The Farewell Tour concert in Philadelphia on Saturday.
The mass exodus of tourists is being felt all over Maui, Hawaii — even at one of the island's most popular restaurants.
Catastrophic wildfires on Maui and the Big Island of Hawaii destroyed homes and forced tens of thousands of residents and tourists to evacuate last month. As of August 29, The New York Times reported 115 confirmed fatalities.
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Thousands of Maui residents have filed for unemployment after wildfires devastated part of the island and tourism plummeted, leading many local business owners to urge visitors to come back.