$3,431: That’s how much it will cost to stay at the new Ritz-Carlton Reserve hotel in Saudi Arabia for a night. The super-exclusive, small key-count resort opens for bookings on May 26, hitting the market with the highest rates in the region.
26.02.2024 - 23:23 / skift.com / Marriott Bonvoy / Sean Oneill / Peggy Roe / Marriott International
Marriott said Monday that the 200 millionth person had joined its loyalty program as the company aims to retain its title as having the world’s largest hotel rewards program.
The company even identified the 200 millionth member: A gentleman with the first name of Nino, who signed up for Marriott Bonvoy at the JW Marriott Marquis Hotel Dubai, according to a LinkedIn post.
The milestone came as Hilton has been signing up loyalty members at a faster pace than Marriott. Skift looked at a five-year pace and a one-year pace as of year-end and if trends continue, Hilton could overtake Marriott’s program in size within roughly the next year.
To gain context, Skift caught up Monday with Peggy Roe, executive vice president and chief customer officer of Marriott.
“My perspective is it’s about quality, not quantity,” Roe said. “That said, having the biggest program in the world is important.”
“There’s a lot of upside for us to sustain our position because of initiatives we’re launching this year to target new segments and work with new partners. We’re going to give people, especially younger people, reasons other than staying at a hotel to enroll in the program, and we haven’t really come at it that way before.”
“The TAM, or total addressable market, of travelers that we’re after is 1.3 billion,” Roe said. “So, really, we’re after the next 200 million.”
A just-launched licensing deal with MGM Resorts will let Marriott Bonvoy members earn and burn points for stays at most MGM Resorts’ properties. MGM Resorts also offer a lot of “experiences,” such as live performances that can become rewards for redemption in Marriott Bonvoy, she said.
Marriott also has 15,000 restaurants worldwide, including about 50 with Michelin stars, where members can redeem loyalty points for meals. The goal is to be more than just about hotel stays.
“We really need to enroll where our growth is, which is 70% outside of the U.S., and quite frankly, it’s a little bit harder,” Roe said.
Expanding the company’s co-branded credit cards is one tactic.
“We have 31 credit cards in 11 countries, and I don’t think anyone’s anywhere near that in terms of the breadth and depth,” Roe said.
“The pandemic was rough, but we’re starting to see growth over 2019 in terms of NPS [net promotor scores] for Marriott Bonvoy as the awareness increases and the experience on-property gets better,” Roe said. “For example, we had to pause our Ambassador program [that provides service from dedicated support staff] during the pandemic. Then we brought it back last year, and we saw, significant increases in our NPS over the year.”
“Lifetime value and penetration are the really important metrics at the end of the day,” Roe said.
Today Marriott says that less than half of
$3,431: That’s how much it will cost to stay at the new Ritz-Carlton Reserve hotel in Saudi Arabia for a night. The super-exclusive, small key-count resort opens for bookings on May 26, hitting the market with the highest rates in the region.
The hospitality industry in India is undergoing a rapid expansion. According to data from real estate services firm JLL, a total of 131 hotels opened in the country between January and September 2023, with another 182 properties signed. That’s over 8,200 keys, with more than 16,000 in the pipeline.
When you look at the Marriott Bonvoy elite status requirements and benefits, it's clear Platinum Elite status is the sweet spot. Marriott Bonvoy Platinum Elite status offers many valuable perks that can enhance your stays, including:
MGM Resorts International and Marriott International are coming together to bring travelers an all-new level of access to exclusive experiences and even better benefits.
Last July, Marriott International and MGM Resorts announced a licensing tie-up where members of the Marriott Bonvoy loyalty program could earn and redeem points for activity at MGM Resorts’ properties. On Wednesday, travelers became able to take advantage of this partnership at 16 MGM Resort locations.
Marriott Bonvoy and Cathay members can enjoy a wealth of benefits and privileges, such as hotel stay redemptions, two-way points transfer, and enhanced flight and travel package experiences.
From an unforgettable trip to see three shows in three countries, to concert packages for shows in select cities across Europe and North America, Marriott Bonvoy unlocks access to Taylor Swift | The Eras Tour.
More than a collection of hotels, Design Hotels brings forward-thinking member hotels insightful travel industry expertise – from trend forecasting and creative consultancy, to PR, marketing, and global sales representation.
It’s Willy Wonka’s Golden Ticket competition of 2024. Marriott Bonvoy is offering members of its loyalty scheme the chance to see Taylor Swift’s Eras tour. And you don’t have to work out ways to get enough Bonvoy points to be the highest bidder; it’s a sweepstake which means anyone can win. Winners will be picked at random - a good thing. Less great is that the odds against you winning are huge.
Marriott International's Bonvoy rewards program is tapping into the Taylor Swift frenzy, granting Bonvoy members the chance to experience Swift's Eras Tour through either a sweepstakes or the Marriott Bonvoy Moments platform, where members can trade in hotel-stay points for experiences, concerts and sporting events.
Marriott International expects to open 14 hotels in South Asia this year, 12 of which will be in India, adding approximately 1,200 rooms to the hotel chain’s existing portfolio in the country.
Hey! I don't know about you but ... I'm obsessed with Taylor Swift. I'm also obsessed with Marriott Bonvoy, which helped me use points to snag a great hotel in Atlanta when I visited to see "The Eras Tour." (I realized it was cheaper to go to Atlanta using points and miles than to buy resale tickets for my local show in New York City.)