Marriott International announced 13 deal signings in Turkey comprising over 2,000 rooms.
25.08.2023 - 12:59 / skift.com / Peden Doma Bhutia / Ranju Alex
Marriott International has entered into a partnership with HDFC Bank in India to introduce the country’s inaugural co-branded hotel credit card.
With a presence of 145 hotels across 16 distinct brands situated in 41 cities within India, Marriott stands as the largest hospitality entity in the nation, boasting the highest inventory of rooms.
At the core of Marriott’s strategy lies Marriott Bonvoy, the hospitality behemoth’s loyalty program that garners a remarkable 186 million members globally.
Talking to Skift at the launch on Thursday, Ranju Alex, the area vice president for South Asia at Marriott, said there are over 4.5 million Bonvoy members in India. The introduction of the co-branded credit card is anticipated to further add to this membership count.
Alex affirmed, “Loyalty stands as our paramount driving force for attracting guests to our hotels. We strive to continually foster engagement with them, ensuring their loyalty within an intensely competitive landscape.”
The credit card aims to leverage the aspirations of the emerging middle class within the nation, Alex remarked.
Marking the fourth Asian destination for this initiative, India joins the ranks of countries where Marriott has launched co-branded credit cards.
Prior to this, the company unveiled two cards in Korea, two in Japan, and three in China.
The discussions regarding the co-branded credit card had commenced prior to the onset of the Covid-19 pandemic. The launch was unavoidably postponed due to the pandemic’s disruptions. Had circumstances been different, the launch would likely have taken place in early 2022, according to Alex.
John Toomey, the chief sales and marketing officer for Asia Pacific (excluding China) at Marriott International, shed light on the extended timeline of research that led to this collaboration. “The research on this probably started five to ten years ago,” he said to Skift.
Toomey added it would take someone living under a rock to ignore India’s potential as a hub for tourism and hospitality. This applies not only to outbound travel but also to the flourishing domestic landscape.
In reference to the credit card habits of Indians, Toomey observed, “Moreover, this demographic displays a pronounced inclination towards credit card usage. In contrast, certain other nations, like Indonesia with its substantial population of 300 million, maintain a relatively subdued enthusiasm for credit cards.”
An average Indian credit card user holds at least two credit cards, according to credit advisory Credit Sudhaar. And chances are at least one of them is a co-branded card issued by the bank in partnership with a leading retail company.
HDFC Bank has reported exponential growth in its co-branded new acquisition portfolio,
Marriott International announced 13 deal signings in Turkey comprising over 2,000 rooms.
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