Last week, we revealed our 2024 Forbes Travel Guide Star Awards. Click here to see the list of winners.
Running a Forbes Travel Guide Five-Star hotel is like choreographing a world-class ballet. The team must show grace and fluidity, even if it’s carrying out difficult tasks. Actions need always be precise, and everyone must move in harmony. If one person is off, the whole production feels uneven.
Alan Fuerstman may not pirouette, but as the founder and CEO of Montage International, he moves about on the hospitality stage like a master ballerino. Fuerstman’s company was founded in 2002, with the debut of Montage Laguna Beach coming the next year. It has since expanded its posh portfolio to seven Montage properties, each stellar in its own way. With the 2021-opened Montage Big Sky earning a Five-Star distinction this year, the company becomes the only hotel brand in the world where every property has a Five-Star plaque. The honor is both a testament to Fuerstman’s vision and each address’ ability to precisely hit its marks every day.
Late dance icon Gregory Hines once said, “One of the things about working on stage — actually, about working in show business, that is — is that it’s such a collaborative effort.” As you’ll read in the following interview, Fuerstman, who also co-launched the successful Pendry hotel brand in 2014, wholeheartedly agrees. It’s the team that makes everything work, whether it’s on the stage or at a high-end stay.
Congratulations on such a wonderful Star Ratings performance for Montage. If you could point to a few things that really stand out for why your brand did so well, what would they be?
Montage has an incredible focus on learning and training. We focus on the relationships we build with our guests. And just the incredible performance of our associates, day in and day out. But it really starts with how we hire, how we orientate, how we train. It’s the ongoing training and the ongoing passion for customer service that has driven the brand.
When the idea for Montage came to your head 20-plus years ago, what void were you trying to fill in the luxury hotel space?
Twenty-plus years ago, my perception of Old World traditional luxury was that it was too stuffy and too pretentious. [I believed] the next generation of luxury travelers would be looking for a much more gracious and humble approach to luxury. So, we embedded that into the ethos of how we would deliver service. Much less scripted, highly personalized and with a clear focus on creating memories and experiences that would bond our guests with our hotels and resorts.
How has this new generation of travelers changed from those just a decade or two ago?
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What makes one passport more powerful than another? The best-known passport ranking, from London-based investment migration consultancy Henley & Partners, focuses solely on visa-free travel. Essentially, the more countries a citizen can visit without a visa, the better. In that ranking, six nations—France, Germany, Italy, Japan, Singapore and Spain—tie for the top position, with 194 visa-free destinations apiece. (In 2024, the U.S. is tied for sixth, with 189.)
Personalized, attentive and gracious service distinguishes the luxury hotel experience. It requires genuinely passionate staff willing to go above and beyond the expectations of their roles to service guests. To recognize these efforts, Forbes Travel Guide presents its fifth annual Employee of the Year honors in conjunction with its 2024 Star Awards.
You don’t have to be a certified diver to come face-to-face with some of the sea's most fascinating creatures. In fact, in some destinations, you can simply wade from the sand into the shallows with your mask and snorkel and enjoy some incredible marine life encounters.
ITB Berlin 2024 the world’s leading B2B trade event, inaugurated on the 4th is set to open its doors, showcasing 1,000 exhibitors from 168 countries. Hosted by Oman, this significant gathering in the middle of the travel and tourism industry is anticipated to draw approximately 1,000 international exhibitors and over 160,000 professional visitors from around the globe. Attendees will include global hospitality industry leaders, think tanks, tourism decision-makers, airline and MICE planners, global destination management companies, airline industry, travel technology leaders, international travel influencers, and the leading providers of the world’s best travel technology services. This encompasses a broad spectrum of participants from B2B companies, the cruise industry, and travel technology providers. Amidst growing optimism, the event is poised to celebrate the global tourism industry’s return to pre-pandemic levels of activity. With anticipated growth in 2024, ITB Berlin this year is expected to herald a significant boom, surpassing pre-pandemic levels and marking a new era of expansion and prosperity in the tourism sector.
This as-told-to essay is based on a conversation with Kate Boardman, a 36-year-old former teacher and current content creator from Massachusetts who has lived abroad for the past 12 years in countries including Vietnam, Australia, Guatemala, and Bahrain. The following has been edited for length and clarity.
In the spring of 2020, at the height of the pandemic, the always bustling Dam Square in Amsterdam was deserted, silent and surrounded by concrete counterterrorism blocks. The Dutch street artist Frank de Ruwe, who goes by the name of Frankey, decided these daunting studded blocks resembled something more innocent — giant Lego blocks — and that the city needed something to lighten the gloom.
Even as we travel around the globe, it’s easy to forget that our planet is part of a much larger celestial dance. Sure, we mark the orbit of the Earth around the Sun each year, but nothing reminds us that we are part of something much bigger than the experience of watching the Moon slide in front of the Sun during a solar eclipse.