The 42nd Thailand Tourism Festival is scheduled to take place from 28 March to 1 April 2024 at the Queen Sirikit National Convention Centre (QSNCC) in Bangkok. Organised by the Tourism Authority of Thailand (TAT), the event is set to present a plethora of distinctive tourism offerings with an emphasis on soft power and subculture. This year also marks the second time the event is holding a ‘Zero Waste to Landfills’ initiative in alignment with the push towards more sustainable and net zero tourism. The event is expected to attract 150,000 visitors and generate 20 million reaches.
Morocco's Tourism Resilience: Intrepid Helps After Earthquake
01.03.2024 - 16:21 / skift.com / Atlas Mountains / James Thornton / Dawit Habtemariam / Zina Bencheikh
Intrepid Travel has been driving tourism back to Moroccan villages impacted by the September earthquake.
It’s been over six months since a 6.8-magnitude earthquake struck Marrakech and communities in the Atlas Mountains region. The natural disaster left over 2,900 dead, 5,500 injured and many homes, roads and buildings destroyed.
Since the earthquake, Intrepid has been doing its part to help these communities fully recover.After the earthquake struck, Intrepid Travel’s philanthropic arm, the Intrepid Foundation, quickly raised $550,000, plus $100,000 from its own funds.
“It was the biggest appeal we’ve ever had in 35 years of history,” said Zina Bencheikh, managing director of the Middle East, Europe, and Africa for Intrepid Travel.
Intrepid worked with two partners to provide emergency services to get the communities back on their feet. Education for All built boarding house schools for girls who lost theirs to the earthquake. Its other partner, the High Atlas Foundation, brought shelter, food, and aid to the survivors.
“When the earthquake hit Morocco, really for our business, we were hit in the middle of our core, where we operate,” said Bencheikh. “In fact, rural areas are really the core of our operations in Morocco. Specifically, all our tours go to rural areas.”
Intrepid, which recently hosted Skift in Morocco at it its annual company retreat, takes travelers off the beaten path with a community-based approach to tourism. To ensure this, the global organization partners with small, independent businesses to make sure income reaches the grassroots level of a destination, said Intrepid Travel CEO James Thornton at the Skift Global Forum in September.
Over 90% of Intrepid’s guides directly come from Morocco’s rural areas.
In Morocco, Intrepid takes travelers out of touristy areas. It partners with families, locals, and small businesses to give travelers authentic Moroccan experiences, said Mohamed El Bahri, an Intrepid tour guide.
On some tours, tourists watch and partake in breadmaking, stay in guest houses, hike the Agafay desert and Atlas Mountains, and have dinner with locals.
“To know Moroccans, you have to go to their heart. What is their heart? It’s their house,” said El Bahri.
During the week of the September 8 earthquake, flight bookings for Morocco dropped 35%, according to ForwardKeys. Bookings remained 22% down for the three weeks after the earthquake.
Tourism has become a major industry of Morocco’s economy, having taken up a bigger share of employment, said Siham Fettouhi, Morocco Tourism Office Director for USA and Canada, in October.
Tourism was 16% of Morocco’s total exports in 2022, according to UN Tourism. As a share of just service exports, it made up 45%.
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