TGI Fridays says it is leaning into the travel industry to regain its footing with American diners.
Most Surprising Tourism Growth Stories
21.05.2024 - 21:11 / skift.com / Latin America / Africa Tourism
The world’s most developed countries continue to dominate tourism but we’ve just gotten a good snapshot of which emerging markets are enjoying gains.
Every two years the World Economic Forum analyzes the travel and tourism competitiveness of economies worldwide, and it just released its 2024 report.
What caught Skift’s eye was how a handful of emerging-market countries had upped their tourism game. The World Economic Forum ranked Albania, Tanzania, Indonesia, Egypt, and El Salvador as being among the most improved developing nations for enabling travel and tourism development since 2019.
Here are some quick takeaways on each standout tourism performer for 2023.
To keep these gains going, the World Economic Forum warns that tourism leaders need to get strategic.
It recommends big-picture thinking and collaboration as today’s hottest destinations deal with shortages of skilled labor, extreme weather caused by climate change, and other headwinds.
“Far more investment will need to be made in areas such as developing favorable business, health and labor conditions, international openness, information and communications tech, transport and tourist infrastructure, and the promotion and development of natural and cultural resources if these economies wish to increase their share of the travel and tourism market and improve their readiness for future risks and opportunities,” say the report’s authors.
The full WEF tourism report is available online.
Egypt won’t see a full recovery in American tourism until the Israel-Hamas war comes to an end.
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