Omni Hotels Knows it's Tiny. Here's How it Thinks it Can Compete with Global Giants
25.08.2023 - 13:00
/ skift.com
/ Sean Oneill
/ Omni Hotels
At first glance, Omni has the odds stacked against it.
It’s up to Omni’s new president, Kurt Alexander, to navigate among the giants.
The new CEO said the largest hotel groups overcharge owners.
Alexander is partly “talking his book” by saying the big brands are overrated. But he also ran the numbers.
In the end, Omni sold its five hotels rather than flag them with bigger brands.
Alexander would like to partner more with institutional owners. He thinks Omni has ways to compete with the global hotel groups on that score.
Alexander is pushing to capture luxury-minded leisure travelers through new thinking about loyalty and experiences.
Alexander wants Omni to focus on properties “at the intersection of group and leisure.” In other words, he wants the company to target two sets of customers that tend to drive higher-than-average margins.
To keep winning these big-spending customers, the 65-year-old company is upgrading its property network.
Omni has also begun a brand refresh this month.
CORRECTION: The article has been fixed to say Omni plans $1.5 billion in capex, not $5 billion.
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can
send a complaint on the news if you find it unreliable.