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01.09.2023 - 20:55 / skift.com / Sean Oneill / Patrick Scholes / Richard Clarke
New York City’s short-term rental regulations could slash up to 70% of Airbnb’s 23,000 active listings in the city after September 5. Experts are divided on how the move might affect hotels, and their forecasts are foggy. Yet the analyses reveal interesting details about this critical lodging market regardless.
Key points:
Some analysts think hotels have reason to be optimistic.
“At the end of the day, if Airbnb supply actually comes down, it’ll be positive for many hotels,” said C. Patrick Scholes, who oversees equity research at Truist Securities for the lodging sector.
“Where Airbnb hurts hotels in cities the most is on so-called ‘compression nights,’ which is the professional way of saying high-demand nights, like New Year’s Eve or when Taylor Swift is in town,” Scholes said. “Those are the nights where hotels make their money.”
For example, a property that ordinarily charged $300 a night might have charged $1,200 on a super-demand night before Airbnb came along. But now Airbnb offers cheaper rooms, siphoning off demand. So the hotel can only charge, say, $800.
Some other analysts agree.
“In my view, Airbnb growth has had a far bigger impact on hotel pricing than demand,” said Richard Clarke, managing director at Bernstein Research. “In the years up to 2019, hotel occupancy increased every year, but pricing was impacted. This can be explained largely by the impact of Airbnb on compression nights, which dropped even as average demand increased.”
“I would, therefore, expect that hotels will refind much of that pricing power on the big event dates, and prices will skyrocket,” Clarke said.
But not everyone agrees. CBRE, which provides valuation and advisory services to hotels, has studied the market in New York City as closely as anyone, and it doesn’t expect an impact.
“New York is a very large market, and a slight decrease in Airbnb supply is not likely to be impactful,” said Edward Eschmann, director at the New York office of CBRE. “I do not expect any significant change in data, and we are not modeling any difference in our forecasts because of this ruling.”
Historically, it’s hard to detect a pattern in Airbnb’s impact on New York City, and other factors may be at play.
“Even as it was reported to increase room rental inventory in New York City by 9%, statistically, hotel statistics continued to remain quite strong through 2018 and 2019,” said Eschmann. “While the market flattened a bit then, that appeared to be a function of a significant increase of traditional supply of mid-market development in the second half of the decade after the great financial crisis, rather than an Airbnb effect.”
In addition, hosts may find other ways to list their properties.
“Enforcement will be a challenge for
Here are the top stories from the Daily Lodging Report newsletter in the past week. Get news on hotel deals, development, stocks, and career moves. Sign up here now.
Can hotels exert more influence in policy-making? Where will future development growth come from? Is generative AI relevant to the hotel sector? These and other subjects will be top of mind for us as we interview top bosses at Hilton, Hyatt, Accor, and other hotel leaders on-stage at the Skift Global Forum in New York on September 26-28.
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Hyatt Hotel Corp. said on Tuesday it would acquire Dream Hotel Group’s lifestyle hotel brands, including Dream Hotels, The Chatwal Hotels, and Unscripted Hotels.
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Here are some excerpts from Daily Lodging Report from the past week. If you’re not a subscriber, you should be. Get news on hotel deals, development, stocks, and career moves. Sign up here, now.
Hotel company Sonesta said on Tuesday it would launch a new brand, Sonesta Essential, and offer a just-added brand, The James, to developers.
Entrepreneur Richard Branson and Virgin Group announced a reorganization of their hotel brands on Thursday. Virgin Group, which owns a half-dozen luxury Virgin Hotels, will take control of Branson’s private collection of hotels, retreats, and islands (including Branson’s own much-hyped Necker Island), marketed as Virgin Limited Edition.
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Good morning from Skift. It’s Tuesday, January 24. Here’s what you need to know about the business of travel today.