Oyo to Add 400 Properties to Push Religious Tourism: India Report
17.01.2024 - 05:39
/ skift.com
/ Asia Pacific
/ Peden Doma Bhutia
/ Air India
IPO-boundhospitality and travel technology company Oyo has announced that it would open around 400 properties in popular spiritual destinations by year end.
The expansion will focus on destinations such as Ayodhya, Puri, Shirdi, Varanasi, Amritsar, Tirupati, Haridwar, Katra-Vaishno Devi, and the Char Dham route.
Oyo reported witnessing a staggering 350% increase in searches for Ayodhya, in the north Indian state of Uttar Pradesh over the past year, driven by the upcoming opening of the grand Ram Mandir on January 22.
In April last year, Oyo had announced its plans to add 50 properties in Ayodhya. To cater to the influx of pilgrims in Ayodhya, OYO has launched 50 homestays, offering a total of approximately 1,000 rooms, a release from the company stated.
Oyo has also partnered with the Ayodhya Development Authority and the Uttar Pradesh State Tourism Development Corporation for smooth operations.
Founder and Group CEO Ritesh Aggarwal had earlier tweeted that on New Year’s Eve, Ayodhya witnessed a 70% surge in search among Oyo app users, surpassing popular leisure destinations such as Goa and Nainital.
The company has reported witnessing a consistent increase in spiritual tourism over the last couple of years with Ayodhya consistently holding the top position in searches on the Oyo app over the past year.
“Spiritual tourism in India is on the precipice of a monumental surge, poised to be one of the biggest growth drivers of our industry in the coming five years,” Agarwal said in a release.
Travel technology provider Sabre Corporation has announced the appointment of Samual Machado as managing director to oversee Sabre’s agency business across India and South Asia.
Machado will be returning to Sabre, having previously joined Sabre Hospitality Solutions in 2011 and then moving to Singapore to drive sales for the Asia Pacific region. Most recently, Machado was senior vice president, business development, travel and hospitality (Asia Pacific), at global digital business services company Teleperformance.
Calling India one of the world’s fastest-growing travel markets, Brett Thorstad, vice president of Sabre Travel Solutions, agency sales, Asia Pacific, said, “We’re paving the way for accelerated growth across India and South Asia, and Sam’s (Machado’s) strategic vision and relentless
focus on customer success and innovative technology solutions will differentiate Sabre in the marketplace.”
Machado will be based in Mumbai.
In 2023, India witnessed 8% growth in domestic air passenger traffic, reaching 152 million passengers, as per the data released by Indian aviation watchdog Directorate General of Civil Aviation (DGCA).
December alone showed a notable increase of 23%, totaling 13.7 million passengers