Peter Van-Berkel travel tips

The U.S. travel industry will soon have an official voice at the highest levels of federal policymaking under the newly-created assistant secretary of travel and tourism. 

The Hollywood Sign, a world-renowned tourist attraction, reached its 100th anniversary this month. Destination marketers everywhere can be inspired by how the landmark evolved from a generic real-estate ad in December 1923 to the quintessential symbol of Los Angeles.

Good morning from Skift. It’s Monday, December 12. Here’s what you need to know about the business of travel today.

Chinese tourists won’t be coming back to New York City at their pre-pandemic levels next year. Affordability and limited flights are two issues holding back the rebound, say travel executives.

Good morning from Skift. It’s Monday, January 16. Here’s what you need to know about the business of travel today.

Global average wait times for U.S. visitor visas dropped below 150 days in January for the first time since 2021, according to the U.S. Travel Association. They still, however, remain higher than 400 days for India, Brazil, Mexico and top inbound visa-requiring markets (excluding China).

The U.S. travel sector needs to revamp its messaging around the sustainable action its destinations and businesses are taking in order to maintain competitiveness with European markets.

Good morning from Skift. It’s Monday, February 27. Here’s what you need to know about the business of travel today.

Travelers hardly use the souvenirs they purchase at destinations, for the most part. They would derive longer lasting value from their souvenirs if delivery costs didn’t limit their purchase options and hamper the creativity of souvenir businesses.

Good morning from Skift. It’s Friday, March 31. Here’s what you need to know about the business of travel today.

New York’s tourism industry has roared back from its rough pandemic years, but local pessimism and empty offices could hamper the sector’s long-term trajectory.

San Francisco has found promising value in the India travel market as the city’s recovery in international visitors remains sluggish due to China’s slow return.

Brand USA is hosting its first sales mission in Japan since the country opened to travel in October. The mission this month comes as Japan — a top U.S. tourist market — has been slow to rebound to its 2019 level.