A task force at Booking.com is dedicated to exploring how generative AI could be integrated into the platform, but just to be clear — the company is not rushing into anything.
A task force at Booking.com is dedicated to exploring how generative AI could be integrated into the platform, but just to be clear — the company is not rushing into anything.
Despite all the hype around what generative AI could mean for the travel industry, the online travel agencies seem to be in agreement — there is potential, but there’s a lot of work to be done first.
Booking Holdings is one of the largest travel brands in the world, with business in hotels and other, accommodations, flights, holiday price comparison, car rental, travel extras, and restaurant bookings.
Good morning from Skift. It’s Monday, March 6. Here’s what you need to know about the business of travel today.
The days of the typical hotel search results page are numbered, thanks to large language models like ChatGPT.
Since OpenAI released the groundbreaking ChatGPT tech late last year, travel companies have been exploring how the latest developments in generative AI could change the way they operate.
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