Premier Inn to Grow Hotel Room Count by 25% Before 2030
30.04.2024 - 20:49
/ skift.com
/ Sean Oneill
/ Dominic Paul
Premier Inn’s parent company, Whitbread, announced on Tuesday an “accelerating growth plan” for the budget hotel group, which owns about 800 hotels in Britain and dozens more in Germany.
Parent group Whitbread plans to convert 112 underperforming restaurants that it owns into new Premier Inn hotels, adding 3,500 rooms to the Premier Inn network.
Today, Premier Inn has about 77,000 hotel rooms in the UK. The group aims to increase that by 25% by mid-2029. It doesn’t plan to stop there.
“We see a significant opportunity for further growth towards our long-term rooms potential of 125,000 rooms,” said CEO Dominic Paul on an earnings call.
Premier Inn reported results for its fiscal year through February 29, 2024.
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