Canadian rail company Rocky Mountaineer announced a new partnership with The Indigenous Tourism Association of Canada (ITAC).
25.08.2023 - 13:30 / skift.com / Justin Dawes / New Ai / Generative Ai
Priceline is implementing generative AI from Google Cloud in several areas of its business.
The online travel agency, owned by Booking Holdings, said Tuesday that it is integrating the technology in its consumer-facing platform and internally. Deployments are expected to begin this summer.
Priceline plans to release a chatbot, being built with Google Cloud’s Generative AI App Builder, that uses conversational AI to help customers plan trips. It will include the ability to book a trip directly within the chat tool, the company said.
The company said that the chatbot will be able to answer specific questions such as, “What are the best four-star hotel options in midtown Manhattan within walking distance to Central Park?” and “Can you help me extend my hotel reservation for an additional night?”
Priceline also plans to release AI-powered technology for hotel bookings meant to help customers find places according to specific interests, such as their proximity to local attractions, restaurants, and activities. Displayed on a map view on the hotel’s details page, the customer can see those nearby places and view AI-generated descriptions about them.
Internally, Priceline plans to release a marketing platform that generates written copy and images for use across all company channels. It will be used to develop destination marketing emails, for example, as well as better personalize campaigns and improve app notifications.
Like some other travel companies, Priceline also plans to use generative AI to aid with software development, meant to enhance automation and developer productivity.
And the company is building a tool to help make internal searches more efficient for Priceline employees. Once deployed, employees should be able to more easily locate resources, such as how to update direct deposit information or view benefits.
“Priceline is charting a course to transform the novelty of generative AI into lasting value for our customers and our business. We believe it’s not just about having the latest technology; it’s also about practically targeting innovation to the right challenges and opportunities,” said Marty Brodbeck, chief technology officer of Priceline, in a statement.
The majority of generative AI partnerships in the travel industry have been with OpenAI, the maker of ChatGPT. Besides the latest Priceline announcement, the other exception is eDreams Odigeo, which said last month that it would be partnering with Google Cloud to integrate generative AI into its own technology.
Priceline said it chose Google for a number of reasons, including “overall security, practicality, speed, and ease-of-use.” Booking Holdings has historically had a close relationship with Google, with Booking spending
Canadian rail company Rocky Mountaineer announced a new partnership with The Indigenous Tourism Association of Canada (ITAC).
As The Philippines faces a deforestation crisis so severe it could be deforested by 2025, VisitorsCoverage, a global travel insurance marketplace, is compelled to aid reforestation efforts. The new initiative is an extension of their partnership with One Tree Planted, a non-profit organization that partners with businesses to plant trees all over the world. Climate change is caused in major part by an overabundance of Carbon Dioxide. Trees are the single best way to reduce CO2 because they breathe it in and convert it to oxygen. Without trees, the Philippines will see a rise in deadly heat waves, floods and mudslides. The disappearance of trees has also been linked to soil erosion and contaminated water.
It's the dawn of a new era for Hawaiian Airlines.
If you prefer ski holidays to beach breaks, get ready to hop aboard the Eurostar Snow train.
Become a certified RIU Specialist with this seven-course program and sell RIU hotels as an expert.
United Airlines and Sesame Workshop are partnering for National Preparedness Month to support children in need.
Six Flags said Tuesday that it plans to release generative AI tools in partnership with Google Cloud.
September is National Preparedness Month, which raises awareness about planning for unexpected disasters and emergencies. United Airlines and Sesame Workshop are teaming up to assist children and families in need. Here is how to help.
Tidal Jets’ philanthropic venture is uniquely innovative, with the introduction of its upcoming clothing line, TJ2 by Tidal Jets.
Every day, a daily influx of 90 visitors will be presented with the exclusive opportunity to experience the awe-inspiring Kuélap site.
Jeremy Cornuau, Senior Director of Marketing and Partnerships at Booking.com stated that collaborating with ITA Airways presents a significant avenue for Booking.com to enhance their European customer assistance.
The sustainability startup will help easyJet holidays automate and simplify the way it presents sustainability-certified hotels to travelers at booking