Marketing tips

Fred Dixon is going to be the president and CEO of Brand USA, America’s destination marketing organization, starting July 15. Brand USA made the announcement on Wednesday. Dixon is the CEO and president of NYC Tourism + Conventions.

Michelin announced its top picks for U.S. hotels Wednesday, using its new hotel “key” system. Only a small number of hotels across seven cities made the cut.

About five months after debuting a global ad campaign that used AI to enable its pitchman to speak in multiple languages for different markets, Trivago is testing new commercials in the U.S.

Trivago has brought back a key executive from its December 2016 IPO – there are now four leaders from the old guard running the Germany-based hotel metasearch outfit.

Is British Airways’ new ad campaign a masterclass or a missed opportunity? It’s a question that’s had the industry talking over the Easter weekend.

Tourists have remained unsure whether Maui is ready to welcome them after its painful recovery from last August’s wildfires. So Hawaii’s tourism agency launched a marketing campaign last week to reassure them that the entire island is open for business.

Michael O’Leary doesn’t understand TikTok. He isn’t on X, and you definitely won’t find him sharing his vacation snaps on Instagram. Yet the Ryanair CEO is proud to describe himself as “one of the original creators of social media.”

Travel marketers are going to redirect resources meant for TikTok toward Instagram, YouTube and other marketing channels if the U.S. bans TikTok. How do we know that? Several state tourism offices have already done so after deleting their TikTok accounts.

In one 5-second TikTok from Booking.com, a woman who planned a marriage proposal on an upcoming trip faints when she learns her partner has broken up with her.

Hyatt’s luxury lifestyle brand, Andaz, launched a brand awareness campaign in November called Be Like No One’s Watching. The campaign illustrates the many challenges and opportunities that hotel groups face as they market brands in today’s noisy media ecosystem. So Skift checked in to see how it’s been going.

In May 2022, Marriott launched the Marriott Media Network: The goal had been to let non-hotel marketers place ads on the company’s website and app, its marketing messages to guests, and eventually on in-room TVs and digital screens in lobbies.

A revamped Trivago Guy campaign, this one using just one actor whose monologue is powered by AI, is getting a mixed reaction in the 20 or so markets it’s running in around the world.

With competition getting more intense in performance marketing channels, Germany-based metasearch company Trivago saw its fourth quarter profits nosedive.

Vrbo took some not-so-veiled shots at the quality of properties one might get from Airbnb in two commercials that ran in the pre-game and NFL divisional championship games Sunday.

Booking.com is back for the third year in a row with a Super Bowl commercial, this time in 2024 with the ad starring Tina Fey and Glenn Close. The commercial has cameos from actors Jane Krakowski and Jack McBrayer, both with credits, as well.

If you subscribe to a Netflix plan that includes advertising, you may be seeing an Expedia advertisement on your favorite viewing device soon.

The third Monday of January has become known as ‘Blue Monday’, the day of the year people are supposed to feel most depressed.

Tripavisor plans to release a metaverse experience later this year. 

Choice Hotels is about to begin a year-long U.S. marketing campaign to raise awareness for its brands. Ads will air on linear and streaming TV and platforms like Spotify as part of a multi-million dollar effort.

Major hotel groups in 2023 introduced a wave of brands, including Marriott’s StudioRes, IHG’s Garner, Spark by Hilton, and Hyatt Studios. These brands shouldn’t be confused with other new ones, such as Aman’s Janu, Kerzner’s Siro, Langham’s Ying’nFlo, TAG’s Paradox, and Paliosociety’s Le Petit Pali.

Trivago is rolling out its first major brand advertising campaign since the company changed its leadership seven months ago, and the multi-country ad blitz replaces its roster of professional pitch people with one actor who speaks numerous languages thanks to the power of AI.