Marketing tips

Fred Dixon is going to be the president and CEO of Brand USA, America’s destination marketing organization, starting July 15. Brand USA made the announcement on Wednesday. Dixon is the CEO and president of NYC Tourism + Conventions.

Intrepid Travel has overhauled its marketing strategy in the past few years.

When it came down to it, Google didn’t want to anger its core customers — advertisers — and this week announced it won’t phase out third-party cookies in its Chrome browser as planned.

With its number of hosts and bookings in the Paris region booming ahead of the start of the Olympics this month, a new Airbnb commercial is advising travelers to avoid hotels if they want to discover the essence of the city.

In Paris, the fanfare usually associated with the build-up to the Olympic Games have been overshadowed by another event taking place — a snap parliamentary election.

Early in 2020, Airbnb diverted about $800 million in spend on performance marketing — mostly Google keyword advertising — and tilted more toward marketing its brand in avenues like video, social media and public relations.

Airbnb hasn’t been vocal about its strategy for experiences since it paused adding new ones last year or even a couple of weeks ago when it confirmed it has been removing some experiences providers from its platform.

Michelin revealed its top picks for hotels in Italy, using its new hotel “key” system. Only a small number of hotels made the grade.

Many American tourism marketers are well-paid. Visit California CEO Caroline Beteta recently collected more than $1.5 million in compensation. Brand USA CEO Chris Thompson recently took home over $700,000.

Michelin announced its top picks for U.S. hotels Wednesday, using its new hotel “key” system. Only a small number of hotels across seven cities made the cut.

About five months after debuting a global ad campaign that used AI to enable its pitchman to speak in multiple languages for different markets, Trivago is testing new commercials in the U.S.

Trivago has brought back a key executive from its December 2016 IPO – there are now four leaders from the old guard running the Germany-based hotel metasearch outfit.

Is British Airways’ new ad campaign a masterclass or a missed opportunity? It’s a question that’s had the industry talking over the Easter weekend.

Tourists have remained unsure whether Maui is ready to welcome them after its painful recovery from last August’s wildfires. So Hawaii’s tourism agency launched a marketing campaign last week to reassure them that the entire island is open for business.

Michael O’Leary doesn’t understand TikTok. He isn’t on X, and you definitely won’t find him sharing his vacation snaps on Instagram. Yet the Ryanair CEO is proud to describe himself as “one of the original creators of social media.”

Travel marketers are going to redirect resources meant for TikTok toward Instagram, YouTube and other marketing channels if the U.S. bans TikTok. How do we know that? Several state tourism offices have already done so after deleting their TikTok accounts.

In one 5-second TikTok from Booking.com, a woman who planned a marriage proposal on an upcoming trip faints when she learns her partner has broken up with her.

Hyatt’s luxury lifestyle brand, Andaz, launched a brand awareness campaign in November called Be Like No One’s Watching. The campaign illustrates the many challenges and opportunities that hotel groups face as they market brands in today’s noisy media ecosystem. So Skift checked in to see how it’s been going.

In May 2022, Marriott launched the Marriott Media Network: The goal had been to let non-hotel marketers place ads on the company’s website and app, its marketing messages to guests, and eventually on in-room TVs and digital screens in lobbies.

A revamped Trivago Guy campaign, this one using just one actor whose monologue is powered by AI, is getting a mixed reaction in the 20 or so markets it’s running in around the world.

With competition getting more intense in performance marketing channels, Germany-based metasearch company Trivago saw its fourth quarter profits nosedive.