Ras Al Khaimah’s Business Leaders Champion Animal Welfare

20.08.2024 - 19:16 / breakingtravelnews.com / Ras Al-Khaimah

Ras Al Khaimah Tourism Development Authority (RAKTDA) has launched its new ‘Pause for Paws’ campaign in collaboration with the RAK Animal Welfare Center (RAKAWC) and local organizations to help find loving homes for rescued cats and dogs across the emirate.

With the aim of making a meaningful impact on the lives of these animals and to encourage the wider community to rally behind the cause, RAKTDA and RAKAWC have garnered support from leaders of key organizations, including RAK Ports, Stevin Rock, Ras Al Khaimah Government Media Office, RAK Hospitality Holding and hotels in Ras Al Khaimah, showcasing a shared commitment to animal welfare.

RAKAWC has been a beacon of hope for stray animals in Ras Al Khaimah for over a decade, dedicated to rescuing, rehabilitating, and rehoming those in need. Currently, the center cares for more than 600 cats and dogs, all eagerly awaiting their forever homes. Each animal has a unique and touching story, such as Smoky, a toothless cat found abandoned in a cardboard box, and another resilient feline who navigates life with three legs. The shelter also houses puppies rescued from puppy mills and dogs who were found wandering the streets of Ras Al Khaimah, brought to safety by compassionate residents.

Launching on August 17th to coincide with International Homeless Animals Day, the ‘Pause for Paws’ campaign will highlight the ongoing efforts to provide the emirate’s homeless animals with care, shelter, and loving homes. Each week, the campaign will spotlight a different cat or dog from RAKAWC on social media, sharing their remarkable survival stories, lovable personalities, and endearing characters to inspire local residents to open their hearts and homes.

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“Ras Al Khaimah is a close-knit community, and at RAKTDA, we are committed to supporting, educating, and inspiring our residents,” explains Raki Phillips, CEO of RAKTDA. “Our mission is to raise awareness about the importance of animal welfare and inspire our community to take action. By working together, we can ensure that every cat and dog at RAKAWC finds a loving family thereby building a stronger, more compassionate Ras Al Khaimah. Together, let’s be the voice for the voiceless and make a real difference to the lives of these animals.”

To bring the ‘Pause for Paws’ campaign to life, a photoshoot capturing individual images of the cats and dogs at the rescue center took place with the participation of RAKTDA’s CEO, along with senior management and leaders from several Ras Al Khaimah organizations. The campaign also introduces a unique element – the weekly appointment of a ‘Chief Pawsitivity Officer’ (CPO), featured alongside a CEO from a Ras Al Khaimah government entity and highlighted on social media.