Richard Branson Adds Exclusive Safari Lodge To Virgin Limited Portfolio

09.05.2024 - 18:03 / forbes.com / Richard Branson

Sir Richard Branson, renowned for his strategic business moves, is adding a wild new safari experience to his exclusive Virgin Limited Edition portfolio. The award-winning Finch Hattons Luxury Safari Camp in Kenya, nestled in Africa's only Shetani lava flow, has officially joined the Virgin family. This addition enhances the unique offerings of Branson's carefully curated collection of resorts and strengthens his presence in Kenya, making Finch Hattons the second property in the country.

Finch Hattons, a jewel in the crown of the Gehlot family's three decades of safari expertise, offers 17 tented suites. Nestled in Africa's only Shetani lava flow, it provides stunning views of Mount Kilimanjaro and an opportunity to explore the unique Shetani lava flow. This is a destination that beckons anyone with a thirst for an African adventure, coupled with the modern comforts of a luxury safari camp.

"Africa is one of my favorite parts of the world," Branson said. "Each corner offers something entirely unique, surrounded by rich heritage and culture. I'm delighted Finch Hattons and all of the incredible wildlife in the Tsavo National Park will join our Virgin family, and I can't wait to visit soon."

The camp joins other African destinations in Virgin Limited Edition's collection, including Mahali Mzuri, Ulusaba Private Game Reserve, Mont Rochelle Hotel & Vineyard, and Kasbah Tamadot. Together, they showcase Africa's rich landscapes, diverse wildlife, and vibrant cultures.

James Bermingham, CEO of Virgin Hotels Collection, added, "Finch Hattons is a family-owned luxury tented safari camp, and I could not be more delighted that our guests will now be able to experience the very best of Kenya in two equally beautiful safari camps, each with its own unique offering."

At the heart of Finch Hattons are family values, community connections, and sustainability, which perfectly align with Virgin Limited Edition's ethos. Leena Gehlot, Managing Partner of Finch Hattons, expressed,

"Finch Hattons is not just a luxury tented safari camp, it is a deeply-rooted part of our entire family and our family group of businesses, KG Group. For over five generations, our family has had firm roots in Kenya, and we are immensely proud of our very special safari camp." This shared commitment to family, community, and sustainability is what makes the addition of Finch Hattons to the Virgin Limited Edition portfolio a perfect match.

Bringing Finch Hattons into the Virgin Limited Edition portfolio is a significant step for the Gehlots. "We could not have asked for a better brand that shares the same values as us," Leena Gehlot continued. "Our team looks forward to sharing their local wisdom and culture, as well as our beautiful luxury