If you're planning a cruise vacation with kids, you're likely focused on two brands: Disney Cruise Line and Royal Caribbean.
Royal Caribbean's CEO said its massive new ship was designed for Instagram. I saw 9 things on board that make it a social-media sensation.
22.02.2024 - 10:17 / insider.com / Royal Caribbean / Jason Liberty
If you've been jealous of all the cruisers sailing on Royal Caribbean's new, wildly popular Icon of the Seas ship, you're not alone.
In fact, Jason Liberty, Royal Caribbean Group's president and CEO, said the new mega-ship was built to do just that: Create a sense of FOMO — or the "fear of missing out."
The company designed Icon to have "Instagrammable moments" that can be shared on social media, creating "incredible FOMO" from the guests' friends and family, Liberty told reporters in January.
This digital attention has, in turn, helped drive Royal Caribbean's bookings. "All of a sudden, we have people who didn't think they were ever a cruiser become a cruiser," he said.
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