Sacred sites and unique art: supporting indigenous Huichol culture in Mexico’s Riviera Nayarit

21.07.2023 - 08:00 / roughguides.com

With 192 miles of pristine Pacific coastline, the majestic Sierra Madre Mountains, sensational surf spots and a range of resort options, it’s no wonder Riviera Nayarit is a top-drawer destination for all kinds of travellers. But beyond resort-life, this region of Mexico offers travellers unforgettable experiences of a cultural kind – activities that support sustainable living and the area’s indigenous communities. Read on to discover more in our latest “Tell Us Your Story” feature.

Huichol women © Riviera Nayarit Tourism Office

Home to four indigenous peoples – Coras, Tepehuanos, Mexicaneros and Huichols – Riviera Nayarit is a distinctly multicultural, multi-ethnic, multilingual region. Known in their native language as Wixaricas (Children of the Sun), Huichol communities belong to several initiatives that foster cultural conservation and sustainable growth. They also welcome visitors who are keen to engage with their community and culture.

Richard Zarkin, Public Relations Manager for the Riviera Nayarit Convention and Visitors Bureau (CVB), explains that it’s “likely the Huichol arrival predated that of the Spanish in the 16th century and, according to Spanish writings of the Colonial period, they were one of the very few native cultures in Mexico to remain unconquered by the Europeans.” Today the Huichol retain their traditional lifestyle while making a major contribution to Mexico’s indigenous art and folk traditions, with their unique world-renowned artwork exhibited and sold throughout Riviera Nayarit. Each handmade, one-of-a-kind piece tells an historic or mythological story, often expressing a deep connection to the four elements of nature.

Huichol community members pledge to visit the five sacred places of their faith during their lifetimes, one of which is the Tatei Amara – White Rock. Located in the historic port of San Blas, Richard recommends travellers visit this site with a community member “to gain a deeper understanding of the history and ancestry of the site, as well as how to show respect to the sacred area.”

Huichol cultural artefacts © Eduardo Ferrer/Riviera Nayarit Tourism Office

Since its founding, the Riviera Nayarit Tourism Office has embedded understanding and support of the Huichol People into its ethos and practice. In the words of Marc Murphy, Managing Director of Riviera Nayarit CVB, “Riviera Nayarit is committed to continue supporting and sustaining the Huichol culture as it makes up part of the identity of our region. We promote the sales of their arts and crafts all across the region, as well as globally, and ensure that the design of our new properties reflect the authentic elements that embrace local Huichol culture and the region’s vibrant appeal.”

Recognizing that “it is