Famous for being a “first mover” in the all-inclusive space, Sandals Resorts has tweaked its model many times over its more than four decades of operation. In its latest reboot, the resort brand is leaning into local experiences and culinary culture at its destinations to appeal to vacationers looking for more immersive experiences.
“There’s been this sort of remarkable resurgence in the desire and deep appreciation of travel,” says Adam Stewart, executive chairman of Sandals Resorts International. He calls it a “newfound curiosity,” and it has been fueling the brand’s business since the end of the pandemic. This boost in travel comes at a time that Sandals is investing in other parts of the business.
One of its most exciting programs is the expansion of offsite dining. This involves on-the-ground research from the Sandals team that visits local restaurants, collaborates with their chefs and assures top food quality and safety for guests. Best of all, this is included in the overall room rate for guests with the number of times they can dine offsite usually based on the number of nights during their stay.
Sandals provides free transfers for guests to these local restaurants, but in some locations like Curacao, guests can also borrow one of the resorts Mini Cooper cars to get there. These complimentary additions give guests more time to explore off-property without having to pay for excursions or other tours.
These experiences are currently available at Sandals Royal Curacao and Sandals Royal Bahamian with more resorts like Sandals Dunn’s River in Ocho Rios, Jamaica to come soon.
In the Bahamas, guests can dine offsite at Sapodilla Estate, a restaurant with live music in what was once a private home, and Cocoplum, a cafe serving a fusion of French and Mediterranean cuisine with an island twist.
Guests at the Curacao property can visit Kome specializing in wood-fired meats, and Soi95, a contemporary Asian spot with mixology experiences. At Sal, The Kitchen, diners sit in a unique setting with walls built out of coral and salt.
When all-inclusive resorts were at their dawn, they were known for large buffet spreads designed to impress with quantity (sometimes over quality). This has been part of the financial model for many all-inclusive brands, but Sandals knows that people travel for good food and experience with their taste buds.
Sandals properties are more likely now to have just one or two buffet venues, opting instead for themed dining rooms that explore international menus. It’s not just Italian, French and Mexican anymore. Sandals Dunn’s River has a popular steakhouse, sushi and teppanyaki venues, Greek and Spanish flavors. An upscale rum bar concept with a tapas menu that takes local dishes and
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