Saudi Arabia's $300 Million Plan to Become a Cruise Industry Major

This past summer, Instagram feeds were plastered with videos of tourists in Italy. You’d see a video of the Trevi Fountain with just a few Italian models taking photos – then a more realistic video with swarms of sweaty tourists.

In a significant milestone, the World Travel & Tourism Council (WTTC) and the Ministry of Tourism of Saudi Arabia have announced the extension of their partnership through the signing of a Memorandum of Understanding (MoU).

During a historic visit to Saudi Arabia earlier this week, Israel’s Minister of Tourism said that it is the travel industry that can thaw the frosty relations between the two countries. Haim Katz’s visit marked the most senior member of the Israeli government to visit the Gulf kingdom.

Saudi Arabia will raise its previous 100 million visitors by 2030 target to 150 million, as kingdom officials say the old number is too low. The move was revealed during the Skift Global Forum 2023 by Mahmoud Abdulhadi, Deputy Minister, Destination Enablement at the Ministry of Tourism.

Pre-pandemic, the cash-rich, travel-hungry Chinese tourist was a principal focus for Dubai, so much so that an entire “China Readiness” strategy was created. It included rolling out marketing campaigns on local social media app WeChat; the creation of a “Chinese Travelers Standards” training program for workers; a raft of signings with Chinese tour operators, and much more.

Saudi Arabia, UAE and Egypt are the driving forces behind the Middle East’s $1.9tn hospitality and residential project development boom.

Saudi Arabia’s Trojena mountains destination has announced it will house a JW and a W hotel from Marriott. They are two of many international hotels opening atop the man-made ski retreat, where Saudi plans to host the Asia Winter Games in 2029.

Details of the speaker lineup have been revealed for this year’s World Tourism Day (WTD), to be held in Riyadh from 27th – 28th September. With more than 500 government officials, industry leaders and experts from across 120 countries set to descend on Riyadh for the event, the level of attendance demonstrates the significance of WTD 2023 in charting the future of the global tourism sector’s growth.

The Luxury Collection NEOM, located in Saudi Arabia’s Sindalah Island, put out a call for mixologists and bartenders ahead of its opening next year – though the hotel’s operator, Marriott, says the job listings were a mistake and being removed.

The Saudi Crown Prince Mohammed bin Salman, referred to as “MBS” by the media, won’t slow down his spending to reshape his kingdom and boost tourism. His immense projects have been met with scrutiny overseas, but in the future, he wants to develop nearly 600 islands along the coast, according to his interview on Wednesday with Fox News, his first fully in English.

Stargazing is a time-honored tradition that has been an integral part of history in Saudi Arabia for millennia. The night sky was a crucial navigational tool in the vast and often featureless stretches of Saudi’s desert. Just as sailors use stars for navigation at sea, Bedouins relied on them to find their way across the sand. Those traditions are still honored today, and if you’re interested in learning more about the culture while enjoying the outdoors and vast star-studded sky, there are few locations in the country that can rival the natural beauty and vastness of AlUla.

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