Scottish Government Explores Social and Economic Impact of Tourism Through Geotourist Data
11.02.2024 - 03:10
In January 2023, Geotourist and Dr Keith Dinnie, from the University of Dundee, launched a shared project to identify and assess Geotourist’s economic and social benefits to Scottish tourism. With over 60 applications from Scotland’s Destination Management Organisation and tourism-related organisations, 21 partners were invited to onboard the project.
Each partner brought one or more multimedia trails to the Geotourist platform, showcasing their destination or brand, and were granted access to Geotourist’s data dashboard for analysis and review.
The results are set for release in early February 2024, in a paper authored by Dr Keith Dinnie, an industry report co-authored by Dr Keith Dinnie and Geotourist CEO, Shaon Talukder, and an online event for Scottish tourism industry stakeholders.
Tourism has been identified as a key driver for future growth in economic development by the Scottish Government. To develop an accurate picture of motivations and decision-making around travel and detailed visitor behaviour, Government-backed agency, Interface, partnered with Geotourist, and one of the world’s leading authorities on place branding, Dr Keith Dinnie, from the University of Dundee, to build this data picture for the country.
A global storytelling platform that preserves human-centred stories connected to places in-location, Geotourist measures the engagement of immersive content as inspiration pre-travel or as immersive content while visiting. Addressing a widely unmet need across the travel and tourism industry, Geotourist answers the question, ‘what makes people travel?’. Working together, Geotourist and Dr Keith Dinnie will assess the impact of creating a digital footprint where none existed and taking the data generated to inform strategic decision-making and campaign performance.
With significance on a global scale, this project will help Scottish tourism organisations to unlock data sets that have not been measured or previously accessed. The data generated by destinations’ own visitors removes the need for a third-party data provider or the general data pool to provide destination leaders with accessible, actionable insights that reveal which activities are delivering real visitors in and which are losing organisations money. The goal is to help destinations accelerate their economic growth by using data to focus on the activities that their visitors would travel for.
Geotourist welcomed 21 partners to the project and to the platform, bringing the following tours to the platform:
VisitScotland – Food and Drink Trails – Discover the award-winning local producers, artisan brands and retailers that make Scotland’s food and drink world famous, from cheese to chocolate, all set in the