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Six Flags Plans Complete Digital Transformation
30.04.2024 - 18:47 / travelpulse.com / North America / Kristen Hess
Six Flags unveiled plans for a complete digital transformation—with help from The Digital Alliance—to revolutionize the guest experiences as part of a first-of-its-kind project that has a heavy focus on new AI technology.
"Our guests are at the heart of everything we do, and this digital transformation is a testament to our commitment to providing unparalleled experiences where technology meets fun and excitement," Six Flags CEO Selim Bassoul said. “AI allows us to enrich and personalize every guest touchpoint.”
The planned AI Focused improvements include:
"We are transforming Six Flags into a technology-centric entertainment company. With the formation of the largest global digital alliance in the theme park industry, we are setting the foundation to lead with innovation and digital excellence," Chief Digital Officer of Six Flags Omar Jacques Omran said. “Six Flags is reinventing amusement, making every moment more personalized and efficient."
Besides AI, Six Flags is also planning on several other improvements, including:
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