If you are planning a trip to Japan this summer, you’re not alone. New research has revealed the most popular destinations for the coming peak travel season – and there are a few surprises.
28.02.2024 - 17:17 / skift.com / Asia Pacific / Saniya Zanpure
The Skift Travel Health Index is transitioning to a new benchmark. For the past few years, we’ve been judging the travel industry’s performance against 2019, the last good year for travel before Covid hit.
But in 2023, our index finally surpassed pre-pandemic levels. This achievement not only signifies recovery but also means it’s time to set a new baseline.
Going forward, the Skift Travel Health Index will move to year-on-year performance comparisons. Travel performance each month will be indexed to the same period in the previous year, providing a more relevant assessment of growth.
While the primary index framework remains consistent, our Transition Report provides detailed insights into the upcoming changes. You can view the detailed methodology on our website. We also have a dashboard to help visualize this data.
January 2024 Highlights marks the debut of our reformed index. The index stands at 114 for January 2024, 14% growth over January 2023.
Asia Pacific was the top performer on the regional index and we anticipate the region to emerge as a key growth driver in 2024. With borders fully reopened, Asia Pacific will sustain its momentum and boost global travel.
Read our latest report, Skift Travel Health Index: January 2024 Highlights for more analysis on regions and sectors. To better understand the transition of the index, refer to The 2024 Transition report.
If you are planning a trip to Japan this summer, you’re not alone. New research has revealed the most popular destinations for the coming peak travel season – and there are a few surprises.
Following the release of the PATA Executive Summary Forecasts Report for the years 2024 to 2026 released earlier last month, the Pacific Asia Travel Association (PATA) released a more comprehensive Asia Pacific Visitor Forecasts 2024-2026 report, taking a deeper dive into growth projections, focusing on the source market-destination pairs from 2024 to 2026 for each of the three Asia Pacific destination sub-regions. This report covers 39 destinations within Asia Pacific forecasting from 2024 up to 2026 in a series of three possible scenarios.
The Asia-Pacific region is expected to play a key role in the travel industry’s growth this year. Skift Research projected the region would see travel revenue jump 20% in 2024 from the previous year as outbound travel from China is expected to increase substantially.
There is no better city to start and end a cruise with than New Orleans! Visitors may be headed to sandy beaches in foreign lands or neighboring cities along the Mississippi River, but they can get a head start on vacation time with cool jazz, celebrated cuisine, historic architecture, and much more in this port city.
New tech is making it easier to be a travel advisor. (Photo Credit: LIGHTFIELD STUDIOS/Adobe)
American photographer Keisha Scarville is the winner of the Saltzman Prize, a new award for the best Emerging Photographer in the world. This annual prize is a $10,000 award and additional funds to support a solo exhibition of the winning photographer’s work at Photofairs New York each September. The Saltzman Prize is presented in cooperation with the Center for Photography Woodstock (CPW) and Photofairs New York. The winner will also be honored on 20 April 2024 at the CPW Vision Awards.
Following a triumphant sold-out edition last year, Skift Short-Term Rental Summit is making its comeback in New York City on June 5. Expanding on Skift’s comprehensive coverage of short-term rentals, the Summit will explore the impact of distribution, platforms, and technology on both traditional and unconventional vacation rentals. Join us for insights into consumer behavior, investor perspective, and more.
Choice Hotels created a storm last October when it went public with a hostile takeover bid for Wyndham Hotels & Resorts. It is giving Wyndham stockholders until Friday to tender their shares.
Tourists and residents alike can take advantage of the many cruises that depart from New York City, offering easy access to warm weather getaways, family vacations, expeditions, and more. After all, nothing screams adventure like sailing away from the Big Apple with the Statue of Liberty and iconic city skyline in your wake.
Outbound travel from China to the Middle East reached pre-pandemic levels during the Chinese New Year period, according to data firm ForwardKeys.
India’s business travel spending is set to reach $38 billion this year, with a projected full recovery to pre-2019 spending levels by 2025, according to the Global Business Travel Association (GBTA).
Airline network planners may have taken an extended holiday break in January, but they were back in full force this month.