Southwest Sees Profits Dip 46% as It Vows to Make Changes

I've flown and loved Southwest Airlines since 1992 — yes, that long. Even as other travelers raved about their favorite airlines where frequent flyer programs could unlock lie-flat seats and fancy upgrades, I favored Southwest. I might have even been the only TPG staffer who ranked Southwest first on their airline preference list when I started in 2019.

While Southwest just announced changes to its seating program (gone are the days of seat free-for-alls), one thing that hasn’t changed is its beverage program. The jostle of the cart, the “what would you like?” and the “ice or no ice?” But while you wait for your drink, you might be interested to know that the service starts in certain rows, and those rows are well-known before a flight. So yes, you can get your drink first. 

Good morning from Skift. It’s Friday, July 26, and here’s what you need to know about the business of travel today. 

Tourism is an important part of life in Alaska. In fact, last year, tourism brought in nearly $158 million in revenue for the state.

Southwest Airlines just announced a monumental shift in its passenger experience. The Dallas-based carrier said on July 25 that it plans to soon introduce seat assignments, as well as premium extra-legroom areas on board its fleet of narrow-body aircraft.

Whether it’s something you “luv” or hate, the absence of assigned seats on Southwest Airlines has become a decades-long fixture. However, the more than 50-year-old legacy of open seating for the Dallas-based carrier will soon end.

Southwest Airlines will start assigning seats to passengers, ending its longstanding policy of allowing passengers to pick their seats once they have boarded, the airline said on Thursday.

It’s been whispered about for months, but now it’s official. After more than 50 years, Southwest Airlines is doing away with one of its signature policies — open seating. 

Wyndham Hotels & Resorts said Thursday that its recent technology investments have helped keep profits flowing to the bottom line, even as traveler demand for the hotel group’s core economy segment moderates.

Planning and booking a fall or winter getaway just got cheaper. Southwest Airlines recently announced a new Wanna Get Away fare sale with airfares as low as $49 one-way to popular destinations. Best of all, travelers can snag discounted tickets to Puerto Rico, Hawaii, and other warm destinations throughout the winter. The fare sale ends on July 29, 2024 at 11:59 PM PST, and is valid on travel through January 29, 2025.  The sale may be especially helpful for anyone planning a vacation to Hawaii, as inter-island travel is also discounted. Passengers can score $49 one-way flights from Honolulu International Airport to Hilo (Hawaii Island), Kahului (Maui), and Kona. Travel + Leisure spotted a variety of the $49 one-way fares available including:

Accor reported strong results for the first half of the year Thursday, and pointed to promising bookings trends for the second half.

Southwest Airlines is ditching open seating, one of the hallmarks of its brand over the last half-century. Southwest is moving forward with plans to add assigned seating, the airline announced Thursday. It's also planning to add extra-legroom seats to its cabin for the first time.