forbes.com
27.03.2024 / 09:35
Inside The Rise Of The Fashion X Luxury Hotels Relationship
From Armani Hotels to Palazzo Versace, the fashion and hospitality worlds have long been amicable bedfellows. Last year alone saw the Christian Louboutin and Karl Lagerfeld brands open five-star properties—respectively, the Vermelho Hotel in Melides, Portugal and The Karl Lagerfeld Macau in China. Then there are the recent designer x hotel crossovers, such as the Fendi Beach Club at Puente Romano in Marbella, Spain; the Valentino takeover at Palazzo Avino, in Ravello, Italy and the Sir Paul Smith Suite at Brown’s Hotel in London, to name but a few.