William Grant & Sons is a behemoth in the world of scotch. Founded by its namesake patriarch in 1887, the company actually remains in the hands of his descendants to this day. For whisky connoisseurs, the portfolio’s liquids are most commonly associated with high end single malt. Indeed, The Balvenie and especially Glenfiddich helped popularize the style on a global scale.
This week, with the launch of Wildmoor, WGS spreads its wings within the realm of luxury blends. We’ve got your advanced taste of the four-bottle range—along with some exclusive words with Brian Kinsman, the celebrated master blender who crafted the juice.
“I’m just a whiskey maker and I don’t really get involved in the marketing decisions,” explains the industry icon who began working with William Grant brands back in 1997. “But the brief that came to me was to use the inspiration of Scotland, the place, to represent the different aspects of the country in liquid form.”
The name Wildmoor, itself, is meant to elicit the untamed landscape of its birthplace. The youngest release in the range, Dark Moorland, is a 23-year-old blend of Highland and Speyside malts against lowland grain, matured in both American and European oak and finished in Oloroso sherry butts. It’s bottled at 42% ABV and will retail for £185. There’s an approachable melding of cherry fruit, barbecue, and wood spice in the reddish-hued spirit.
Rugged Coast is a 30-year expression, more assertive in its sweet and peat undertones thanks to more time in that aforementioned sherry cooperage. It also sits at 42% ABV, but is set to sell for the more sizable sum of £550.
The elder statesmen is Black Mountain, a 40-year meditation on the fabled bens of northern Scotland. It includes stock from now-shuttered (ghost) distilleries and sports a sticky pudding sweetness thanks to approximately six months spent in PX sherry casks. You’ll find the 92-proof sipping whisky for £960.
Although there is a sherry theme shared by many of these initial releases, there’s also a fair bit of range in flavor to be found. From dry and woody on one one end to rich and dessert-like on the other.
“In Scotland, you go from coastlands, to moorlands, to forests relatively quickly,” adds Kinsman. “We’re a small country, but full of great contrast, which is what you have here with Wildmoor. And I like the visual stimulus of how you create flavor inspired by countryside.”
The three labels listed above are now on shelves in the UK, China, as well as in Southeast Asia. An additional release, Ancient Moorland, is a 23-year-old blended malt currently exclusive to Taiwan and China global travel retail. A fuller international launch of the lineup is planned to rollout in early 2025. In the meantime, you can
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