American tourists are flocking to Tenerife in record numbers. 5.6 million tourists visited the Spanish island in 2023, and more than 26,000 came from the United States between January and September of 2023.
This marks a significant 35 per cent increase compared to the same period in 2022 and a 51 per cent growth over the 2022 summer. These figures are more than double the number of US visitors from January to September 2019.
Tenerife, already known as a luxury destination for Europeans, attracts around 5 million tourists annually. Tourists from the United Kingdom comprise the largest segment, surpassing visitors from Spain’s mainland.
Often lovingly referred to as the 'Hawaii of Europe' due to its vibrant culture and beautiful landscapes, the island has been eyeing the North American market with Tenerife Tourism launching a campaign in 2022 to enhance its visibility there.
At the December 2023 congress of the United States Association of Tour Operators (USTOA), Tenerife Vice President and Tourism Advisor Lope Afonso spoke passionately about the island’s commitment to the North American market. He emphasised the importance of enhancing connectivity and refining tourism offerings to prioritise quality experiences over sheer numbers of visitors.
Alfonso highlighted the island’s diversity beyond the famous beaches and sunny weather, aiming to showcase its appeal to American travellers. With a focus on providing memorable experiences and opportunities for high-quality spending, Tenerife aims to establish itself as a top-choice destination, promising increased profitability.
In line with this vision, United Airlines reintroduced seasonal nonstop flights to Tenerife from Newark, New Jersey, starting 1 June 2024. These flights operate three times a week until 25 September 2024, and aim to improve connectivity and cater to the growing American travel demand.
Tenerife Tourism’s ultimate goal is to enhance the island’s connectivity and allure by kick-starting year-round nonstop connections for American travellers.
Tenerife’s year-round sunshine, diverse landscapes, and charming historic villages offer a variety of attractions and activities tailored to every type of traveler.
John Jairo Cortes, a driver for Transalex transport company in Tenerife, highlights one of the island’s captivating features: its diverse microclimates. Cortes explains, “If you want a cold climate, you go to the north, or a hot climate, you go to the south.”
From Michelin-starred restaurants and luxurious 5-star hotels to UNESCO landmarks and thrilling adventure sports, Tenerife blends sustainability and luxury in its commitment to tourism sustainability. Tenerife has earned the Biosphere certification, accrediting its status as an internationally
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