The Airbnb Growth Juggernaut Just Slowed
07.08.2024 - 00:18
/ skift.com
/ Paris Olympics
/ Dennis Schaal
A year ago, in the second quarter of 2023, Airbnb could boast 18% revenue growth. Its gross booking value climbed 13%, and room nights and experiences jumped 11%.
Results for this year’s second quarter, announced Tuesday, showed slowing in several key areas — and its outlook for the third quarter represents more of the same.
Consider that:
Still, the company pointed to many positives during the second quarter. For example, its number of active listings jumped to 8 million — from more than 7 million a year earlier — despite erasing 200,000 listings since April because of quality issues.
Airbnb points to its rollout of Airbnb Icons as improving the positioning of the Airbnb brand, and helping in expansion beyond its core home-sharing business. Icons has attracted nearly 40 million views and more than 850 million social media impressions since its its introduction in May, the company said.
Airbnb said nights booked during the Paris Olympics in the second quarter were more than twice the nights booked a year earlier.
“While the impact of a single city for a limited duration is relatively small compared to the total nights booked in a region, we believe Airbnb is crucial for accommodating the increased influx of visitors in cities during special events, providing varied and affordable lodging options and supporting the overall economic growth of the city,” Airbnb’s second quarter shareholder letter said.
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