Spirit Airlines and Frontier Airlines haven’t been profitable in recent years. And now they’re making moves you wouldn’t expect from ultra-low-cost carriers — they’re bundling fares and offering a premium product.
10.09.2024 - 15:20 / insider.com / London Gatwick
As it introduces longer flights, ultra-low-cost carrier Wizz Air isn't planning any upgrades to its no-frills offering — hoping passengers will "suffer the pain" for cheaper tickets.
Wizz announced Tuesday that its first Airbus A321XLR route will be between London Gatwick and Jeddah in Saudi Arabia, starting next March.
The upcoming narrowbody jet has gained hype by opening up new possibilities for airlines with its increased range of 5,400 miles.
Wizz expects this to mean flights up to eight hours long — a two-hour increase from current capabilities with the A321neo.
Wizz's London to Jeddah route would take around seven hours with prices starting at £134.99 ($177) — about one-third the price of British Airways.
It's even cheaper going the opposite direction, starting at £89 ($116), because the UK's air passenger duty tax wouldn't apply.
József Váradi, the Wizz CEO, told reporters at a London press conference that the A321XLR will have the same seats as the A321neo.
That means no reclining or in-flight entertainment — typical features on budget airlines to reduce maintenance costs. Both jets will also have the same capacity of 239 seats.
"15, 20 years ago, I thought three hours would test passenger tolerance, and then we pushed it to six hours, and we are still fine," Váradi said.
"I just think that economics are so crucial to people."
Related stories
He said most passengers "sacrifice some level of comfort" on widebody aircraft too, given that there are no lie-flat beds in economy class.
"You kind of suffer the pain, if you wish, for the economic benefits that you are deriving from the transaction," Váradi added.
By contrast, budget carriers in the US have been introducing premium options amid reduced profits. Spirit Airlines announced blocked-out middle seats similar to business class on European short-haul flights, while Southwest is ditching its open-seating policy.
Wizz Air also announced flights between Milan and Abu Dhabi starting next June, and Váradi said the airline is working on routes to India, too.
Due to competition from the likes of British Airways, Váradi ruled out transatlantic flights — something that Frontier Airlines had considered before canceling its plans for the XLR.
Spirit Airlines and Frontier Airlines haven’t been profitable in recent years. And now they’re making moves you wouldn’t expect from ultra-low-cost carriers — they’re bundling fares and offering a premium product.
Jenny Phenix was ready to spend the rest of her life on a cruise ship.
American Express pioneered credit-card-branded airport lounges over a decade ago with its first-ever Centurion Lounge in Las Vegas.
When you’re heading through airport security, it’s always a bit stressful when you can’t quickly find your ID to present to the TSA agent. Luckily, those days may soon be behind you—if you’re an iPhone user.
Costa Cruises has unveiled a new “Always Summer” offer for cruises booked between now and November 4.
The onboard experience on some American Airlines jets is about to get much better.
Although holidays are meant for switching off, many of us prefer to stay connected while we’re away - even if just to upload our holiday snaps on Instagram. But using your phone abroad can be expensive.
I'm an American born to British parents. My husband is British and recently obtained US citizenship after living there for 10 years. When we had our son (who also has dual citizenship), we knew we'd spend significant time on both continents. However, the pandemic, finances, and busy schedules kept us from traveling internationally.
Travellers, including British tourists post-Brexit, will soon face a new hurdle when visiting Europe.
Travel to Europe during shoulder season just got easier thanks to a new fare sale, offering round-trip tickets starting at just $359 round-trip.
Airbus is months away from launching its brand-new narrowbody jetliner, the A321XLR.
Thanks to my job, I've crisscrossed the Atlantic dozens of times on almost every mainline carrier. My most recent treks were in economy on UK-based rivals British Airways and Virgin Atlantic Airways.