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These Destinations Are Trending for 2024, According to Amex Booking Data
20.11.2023 - 22:25 / cntraveler.com
Although 2023 hasn't quite wrapped up yet, travelers are turning their sights to 2024, booking vacations and dreaming about where to go next year.
To help in this process, American Express has scoured its travel data and rounded up a list of destinations that are already trending with travelers for 2024. The roster of popular locales is based on Amex's global cardmember bookings through its travel portal and looks at year-over-year growth from 2019 to 2023.
Among the data, one destination stood out as the most sought-after: Japan is the fastest-growing travel destination for Gen Z and Millennial travelers, with a massive increase in bookings of more than 1,300 percent from 2019 to 2023, according to Amex. (To back that up: Japan was also voted the number one country in the world to visit in Condé Nast Traveler’s Readers’ Choice Awards.)
To help you plan, we pulled 10 destinations where everyone will be traveling next year, according to Amex’s booking data.
Australia is definitely trending with travelers: Bookings to the country have jumped by nearly 800 percent among Gen Z and Millennial travelers since 2019, according to Amex’s report. One of the top destinations? Adelaide Hills. This picturesque area about six miles from Adelaide in South Australia, offers charming towns, sweeping views of undulating landscapes, and small vineyards known for their top-notch pinot noirs. Hikes through the verdant bushland allow tourists to become immersed among scenic waterfalls, lush wildflowers and ferns, and rare wildlife—and be sure to keep your eyes peeled for the occasional koala.
Glamorous beach clubs and superyachts await on the Turkish Riviera.
Whitewashed buildings lining the deep azure waters of the Aegean Sea have long drawn celebrities and the superyacht crowd to Bodrum, a stylish resort town on the Turkish Riviera. Rub elbows with socialites and nightlife mavens at one of the city’s many glamorous beach clubs. When it’s time for a break from the revelry, lounge on one of the powder-soft beaches or hire a traditional wooden gulet boat for a relaxing cruise along the coastline. For a dose of history and culture, visit the UNESCO-listed medieval castle or walk the labyrinthine bazaars selling handmade goods and comestibles such as traditional Turkish coffee and desserts.
Tucked away on the northeast coast of the island of Sardinia, Porto Cervo is a less crowded option than the mobbed Amalfi Coast. The air here is much more rarefied and exclusive. Think top-tier celebrities in sweeping villas and luxury resorts such as the Hotel Cala di Volpe, a Luxury Collection that was featured in a James Bond movie. (Amex’s data shows that bookings for Italy have increased by more than 500 percent from 2019 to 2023, so
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