Although 2023 hasn't quite wrapped up yet, travelers are turning their sights to 2024, booking vacations and dreaming about where to go next year.
To help in this process, American Express has scoured its travel data and rounded up a list of destinations that are already trending with travelers for 2024. The roster of popular locales is based on Amex's global cardmember bookings through its travel portal and looks at year-over-year growth from 2019 to 2023.
Among the data, one destination stood out as the most sought-after: Japan is the fastest-growing travel destination for Gen Z and Millennial travelers, with a massive increase in bookings of more than 1,300 percent from 2019 to 2023, according to Amex. (To back that up: Japan was also voted the number one country in the world to visit in Condé Nast Traveler’s Readers’ Choice Awards.)
To help you plan, we pulled 10 destinations where everyone will be traveling next year, according to Amex’s booking data.
Australia is definitely trending with travelers: Bookings to the country have jumped by nearly 800 percent among Gen Z and Millennial travelers since 2019, according to Amex’s report. One of the top destinations? Adelaide Hills. This picturesque area about six miles from Adelaide in South Australia, offers charming towns, sweeping views of undulating landscapes, and small vineyards known for their top-notch pinot noirs. Hikes through the verdant bushland allow tourists to become immersed among scenic waterfalls, lush wildflowers and ferns, and rare wildlife—and be sure to keep your eyes peeled for the occasional koala.
Glamorous beach clubs and superyachts await on the Turkish Riviera.
Whitewashed buildings lining the deep azure waters of the Aegean Sea have long drawn celebrities and the superyacht crowd to Bodrum, a stylish resort town on the Turkish Riviera. Rub elbows with socialites and nightlife mavens at one of the city’s many glamorous beach clubs. When it’s time for a break from the revelry, lounge on one of the powder-soft beaches or hire a traditional wooden gulet boat for a relaxing cruise along the coastline. For a dose of history and culture, visit the UNESCO-listed medieval castle or walk the labyrinthine bazaars selling handmade goods and comestibles such as traditional Turkish coffee and desserts.
Tucked away on the northeast coast of the island of Sardinia, Porto Cervo is a less crowded option than the mobbed Amalfi Coast. The air here is much more rarefied and exclusive. Think top-tier celebrities in sweeping villas and luxury resorts such as the Hotel Cala di Volpe, a Luxury Collection that was featured in a James Bond movie. (Amex’s data shows that bookings for Italy have increased by more than 500 percent from 2019 to 2023, so
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A diverse crop of new ships will set sail in 2024, including intimate yacht-style vessels to never-before-seen mega ships from luxury players like Silversea and Cunard. There will be plenty of bells and whistles expected of these brands, including restaurants from top chefs, but also a few features new to the industry (think glass domes on the hull). Some are sister ships to those already on the waters, but with enough points of difference to feel like something entirely new—including the soon-to-be-sailing largest ship in the world, from Royal Caribbean, of course.
Northern California’s historic Gold Country is booming—for the second time. This string of former mining towns in the western foothills of the Sierra Nevada burst onto the scene in 1848 during the fabled gold rush.
The Mount Hood stratovolcano, around two hour’s drive east of Portland, Oregon, is the most transfixing ski destination you’re ever likely to lay eyes on. It’s a perfect snow-topped pyramid, pushing high through the clouds, with a belt of fir trees and pistes that crisscross the forest like strands of a spider’s web. Get closer and you’ll see the pattern is the result of several exciting ski areas: Timberline, Mount Hood Skibowl, Mount Hood Meadows, Summit Ski Area and Cooper Spur. For those who love winter sports, this region always offers another reason to stay longer.
Global Reformbnb is an international group of hotel associations that works to ensure hotels compete on a level playing field against short-term rentals, which often operate without the same tax, regulatory, and safety standards that apply to hotels. The group also focuses on solutions related to online-booking sites.
As inflation continues to sting, more travelers are expected to hunt for bargains this year, and the industry is responding by offering deals across the travel landscape, from hotels to cruises and tours.
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