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This couple loves Costco so much they spent 7 years visiting more than 200 stores around the world
28.09.2023 - 14:41 / insider.com
There are Costco super fans and then there's David and Susan Schwartz.
For the last seven years, the couple, who are both in their 60s and live in New York, traveled 220,000 miles to visit over 200 Costco warehouses around the world in order to produce their first book together, "The Joy of Costco: A Treasure Hunt from A to Z," published on September 12.
The book, which is self-published under the couple's own publishing house, The Hot Dog Press (a nod to a beloved Costco food hall staple), is a testament to their love of the company. It provides readers with unique insights about Costco's origin story and its success, as well as showcases various regional delicacies sold in over 850 locations around the world.
Putting the book together was no easy feat, but it was a labor of love for both David and Susan, who bonded over Costco after being set up by a mutual friend in 2002.
"Very early on we discovered that we both shared a passion for Costco," David said. "I had been going to Costco because my parents loved Costco, and Susan's parents had loved Costco in the Philadelphia area so we both knew Costco. We both loved it."
In 2016, David — who had already written several books himself — was mulling over ideas for his next project when Susan suggested they join forces to write about the thing they love most: Costco.
It took a week to convince David because there were several challenges standing in their way, according to Susan, who formerly worked in marketing for Nabisco.
The biggest challenge, besides the fact Susan had never written a book before, was how "inherently modest" Costco is, she said.
"They don't advertise, they don't brag about themselves," she said. "It took us two years to meet Jim Sinegal, the surviving co-founder, and Craig Jelinek, the CEO. It took another three years to convince them that we were going to do the book, whether they liked it or not."
Costco eventually came around. To David and Susan's delight, after they had printed 100,000 copies of their book in August, the wholesaler told the couple it had decided to carry copies of their book on its shelves.
Research for their book involved a lot of travel, another shared passion of David and Susan's.
On top of visiting at least one Costco warehouse in 46 states, they circumnavigated the globe multiple times in order to visit hundreds of international Costco's.
"We have been around the world three times, traveled 220,000 miles, been to over 200 warehouses. It's nuts," Susan said.
Every time they landed in a new country, the couple said they hopped in a rental car and went "directly to Costco." At each stop, they noticed subtle differences in the warehouses, the food halls, and the bakeries, all of which are meticulously
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